Digital Campaign Manager (ServeCo)

at  Kaelo

Company Description
ServeCo
Job Description
The Digital Campaign Manager will be responsible for managing and optimizing all digital marketing campaigns focused on lead generation. This role will take over the responsibilities currently outsourced to external agencies, including building, executing, and optimizing campaigns across various digital channels. The ideal candidate will have a deep understanding of Meta, Google, Bing, and other PPC platforms, as well as experience with email, SMS marketing, and affiliate management.

SKILLS & QUALITICATIONS

• Proven experience in managing digital campaigns across Meta (Facebook, Instagram), Google PPC, and Bing PPC platforms.
• Strong knowledge of email marketing and SMS campaign management tools and platforms.
• Familiarity with affiliate marketing and experience in managing partnerships with affiliates.
• Strong analytical skills with the ability to interpret data and optimize campaigns based on performance.
• Proficiency in Google Analytics or similar tools for performance tracking.
• Excellent communication skills and ability to present performance insights clearly to stakeholders.
• Ability to manage multiple projects simultaneously while ensuring high performance and attention to detail.
  Additional Information

• Accountability

• Action orientated

• Collaborative
• Communication
• Business writing skills
• Manage complexity
• Problem solving skills
• Decision thinking
• Encourages engagement
• Resilient and adaptive
• Resourceful
• Demonstrates self-awareness
• Purpose driven
• Significance and values orientated

• Action orientated
• Collaborative
• Communication
• Business writing skills
• Manage complexity
• Problem solving skills
• Decision thinking
• Encourages engagement
• Resilient and adaptive
• Resourceful
• Demonstrates self-awareness
• Purpose driven
• Significance and values orientate