Digital Communications and Marketing Officer

at  Wales Air Ambulance

ABOUT US

Wales Air Ambulance delivers advanced lifesaving medical care to people across Wales, 24/7. We are the only air ambulance charity based in and dedicated to the people of Wales and rely entirely on your charitable donations to raise 11.2 million every year to keep the helicopters in the air and rapid response vehicles on the road.
We have successfully grown our service over the last twenty three years from a single aircraft operating five days a week from a single base in South Wales to the four aircraft 24/7 service model that we have today.
With a motto of “Serving Wales, Saving Lives”, we are absolutely committed to delivering the very best service we can for the people of Wales.

JOB PURPOSE

To support the Communications and Engagement Manager in building awareness and upholding the Wales Air Ambulance brand and its key messages through internal and external communications.
The Digital Communications and Marketing Officer will support the Charity’s communications function, contributing to building our reputation as a leader in our field and driving public support. This includes responsibility for the day-to-day running of the Charity’s website, intranet and social media accounts.
The post holder will use a wide range of digital communications tools to ensure key messages are communicated persuasively and coherently, and will support the planning, execution and evaluation of integrated digital marketing campaigns to achieve agreed objectives.
Some weekend and evening work may be required for this role, but reasonable time off in lieu will be given to take account of this.

MAIN DUTIES AND RESPONSIBILITIES

• Support the delivery of communications objectives as referenced in the Communications Strategy and subsequent plans.
• Take responsibility for the day-to-day running of the Charity’s social media accounts, creating content, and developing and implementing the content calendar.
• Take responsibility for the day-to-day running of the Charity’s website, including copy writing, content creation and uploading, and ensuring effective user experience and functionality.
• Respond to website and social media enquiries in a timely manner.
• Liaise with the Charity’s external website developers regularly to evaluate the site’s performance, explore new developments and resolve technical issues.
• Optimise content for SEO, monitor SEO rankings, and manage the Google AdWords account.
• Using the appropriate analytics resources for both the website and social media accounts, report on performance and areas for growth.
• Maintain the Google Ads account monthly, ensuring that the Charity has targeted PPC internet marketing in line with our messages and campaigns.
• Support the planning, management, delivery, analysis and reporting of paid and organic search, paid social, display, mobile, email or other digital marketing activities as required.
• Support the day-to-day running of the Charity’s intranet, including content creation and uploading, and ensuring effective user experience and functionality.
• Support the Communications and Engagement Manager with content planning and take responsibility for assigned content development.
• Assist with ensuring the brand guidelines are adhered to both inside and outside of the Charity and support colleagues in making effective use of its brand and key messages.
• Support the production of new internal and external multimedia/digital content – including video, photography, audio and interactive content – for our communication channels (e.g. websites, intranet, emails, blogs, newsletters, leaflets/brochures, PR screens and social media).
• Support the creation of engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Work with colleagues across the Charity to identify communications and marketing opportunities.
• Attend events and airbase visits when required for PR opportunities, producing photography and/or videos.
• Compile market research and identify new opportunities across different communication channels.
• Support the Creative Digital Designer, and third parties, in graphic design content production.
• Support the Communications Officer with media enquiries and copy writing, when required.