Digital Communications & PR Executive

at  The Irish Blue Cross

Job Title: Digital Communications & PR Executive
Contract: Permanent, full-time
Responsible to: Campaigns & Fundraising Manager
Core Hours: 9.00AM - 5.00PM Monday to Friday
Due to the nature of the role, you may be required to work outside of these hours
Salary: Commensurate with experience
Location: Inchicore, Dublin 8

ABOUT YOU – ESSENTIAL REQUIREMENTS

• Educated to third level, or proven track record in digital marketing and communications
• Minimum of 2 years’ experience working in fundraising/sales/business development/marketing &

communications

• Proficient in digital media across social, search and CRM
• Comprehensive stakeholder management experience
• Excellent interpersonal and communication skills
• Demonstrable experience in working to and achieving high targets
• You will have a positive, flexible, and caring attitude
• Strong organisational and administrative skills
• Excellent IT skills
• Excellent stakeholder management skills
• Meticulous attention to detail
• Ability to self-sufficiently manage competing deadlines

Desirable requirements A qualification in journalism, communications or PR

• Experience of working within the social and not for profit sector
• Demonstrable experience in content creation
• Full driving licence and access to a car
• Working knowledge of Salesforce CRM

ABOUT THE ROLE

As Digital Communications & PR Executive you will work closely with our Campaigns and Fundraising
Manager. You will be required to deliver internal and external communications in a range of different areas.
You will contribute to achieving the Charity’s marketing and communications goals as set out for the year.

You will be required to,

• Formulate and implement an integrated communications strategy and plan to increase awareness of
• Develop and execute
• Create and maintain marketing comms calendar in conjunction with the fundraising team and

internal stakeholders

• Generating and managing digital content on
• Media monitoring and evaluating media coverage
• Copywriting and adapting text for various channels
• Finding news from around the organisation, and maximising opportunities for positive and proactive

internal stories and PR

• Writing press releases, features and thought leadership articles for local, regional, national and trade

media

• Developing relationships with journalists to secure media coverage
• Supporting the organisation with crisis communications and risk/reputation issues
• Support the promotion of Campaigns, Community Fundraisers & Events, and attending events when

necessary

• Maintain a working knowledge of trends in the social and not for profit sector by attending events

and networking

• Flexibility to work on occasional weekends/evenings as required
• To undertake such other duties as might be reasonably assigned from time to time