Digital Communications Specialist

at  FortisBC

Branch: Gas
Affiliation: Management & Exempt
Employment Status: Full-Time Regular
Salary Min: $64,600.00 Annually
Salary Max: $91,800.00 Annually
Short-term Incentive Eligible: Yes
Workplace Flexibility: Yes
Posting End Date: Open until filled
As the province’s largest energy provider with more than 100 years of knowledge and experience, we proudly deliver renewable energy, natural gas, electricity and propane to 1.3 million customers.
We’re actively seeking new talent to join our mission of transforming B.C.’s energy landscape. As one of BC’s Top Employers with a diverse team of over 2,700 employees, we are committed to a safe and inclusive culture where each of us can connect, belong, and grow. Join us, and together, let’s shape a brighter future for B.C.

POSITION OVERVIEW

You’re a highly organized communications professional who’s passionate about mastering digital content marketing strategies. Your keen problem-solving skills enable you to spot and seize opportunities for improving content marketing strategies and elevate our digital presence. With your confident interpersonal abilities, you inspire and collaborate with others in crafting digital campaigns that truly make an impact.
In this role, you will assist in managing our social media channels, work closely with subject matter experts, and stay ahead of the curve by researching the latest content marketing trends and best practices. You will play a key role in the administration of digital content, encompassing email campaigns, blog posts, and social media strategies that engage and inform.

• Work hand-in-hand with the Digital Content Manager to craft dynamic content strategies that help raise awareness about energy savings and rebates and offers programs. This includes identifying opportunities for long and short-form content creation across various mediums like video, social media, and email to maximize engagement and impact.
• Provide social media strategies, manage inquiries related to our conservation and energy management programs, and respond on behalf of FortisBC. Drive high public engagement through compelling content strategies that aligns with strategic objectives.
• Support website content strategy for fortisbc.com by overseeing the ideation, development and execution of engaging and timely blogs. Collaborate closely with a team of writer, designers, insights and coordinators to ensure priority alignment and resource allocation.
• Ensure digital projects are completed from conception to launch, helping to identify potential issues and providing solutions, while reporting on successes.
• Stay current with the latest digital marketing trends and best practices, ensuring content strategies and user experience are optimizes for email, social media and the web.