Digital Content Coordinator

at  County of Grande Prairie No 1

Company Description
The County of Grande Prairie builds on its natural environment and the entrepreneurial spirit of its citizens to provide an unmatched quality of life and opportunity for all. We offer a collaborative and dynamic workplace where our values of Trustworthy, Transparent, Respectful, and Collaborative guide our conduct and contribute to a healthy culture.
Job Description
The position coordinates and develops content for use in digital communication channels. You will manage countygp.ab.ca and social media channels to tell the County of GP story by working with subject matter experts as well as other Communications & Marketing staff. You know how to create an editorial calendar and know the difference between social media and social media for organizations! You thrive in fast-paced environments and are self-motivated with a flexible and easy-going attitude.

Duties and responsibilities include but are not limited to:

• Designing, developing, and implementing digital content on the County’s intranet, website, social media, e-newsletter and other online tools ensuring that messaging meets corporate communications, brand and formatting standards and guidelines
• Creating and overseeing content strategies for the website and the overall social media strategy, ensuring departments’ digital communication aligns with the County’s vision, values, priorities and brand
• Auditing and updating website content for reliability, accuracy, relevancy and usability ensuring best practices
• Monitoring and responding to inquiries received on the County’s social media channels
• Monitoring emerging social media trends and generating reports/updates with recommendations for future enhancements
• Enhancing County website usage through research, gap analysis, evaluating trends using web analytics software, and providing strategic content and optimization recommendations
• Compiling and analyzing statistics on website, intranet and social media content for evaluation purposes
• Developing and/or supporting the production of video, graphic design and audio elements
• Photography at County events and community events when required
• Ensuring staff, vendors and stakeholders are following the County’s branding guidelines
• Providing online crisis communication support for emergency events (Emergency Operations Support)
• Providing support to the Communications & Marketing team to fulfill other communications related tasks

Qualifications

KNOWLEDGE AND ABILITIES:

• Proven ability to design, develop, and implement written content, images, and video across a variety of digital channels
• Ability to create from scratch digital media content (including audio, photos, and videos)
• Experience in website content management systems (CMS) and online / social media marketing
• Experience in reporting on key metrics using available analytics, e.g. Google Analytics, Twitter Analytics, Meta Business Suite, etc.
• Strong ability to deal with frequent and multiple demands that require intensive mental focus and high adaptability
• Strong project management, organizational and multi-tasking skills
• Knowledge of public relations and marketing
• Knowledge of advertising, news media, graphic design and printing principles and procedures.
• Proven written and verbal communications and interpersonal skills
• Demonstrated ability to provide leadership, direction and support to internal clients and external consultants
• Ability to work independently and in a team setting

EDUCATION AND EXPERIENCE:

• University degree or college diploma in digital marketing, content development, or similar
• Minimum of 3 (three) years’ experience in a similar position and/or equivalent combination of education and experience
• Experience working within a municipal environmental or public sector is an asset
• Experience with website design and content management systems, protocols and development tools
• Experience with Loomly; DashThis, Siteimprove, Cludo or other similar platforms
• Experience in social media marketing, digital media or managing social media accounts and campaigns (Facebook, Twitter and LinkedIn at a minimum)
• Experience with Desktop publishing tools and video and audio editing software
• Experience utilizing the latest tools to measure the impact of marketing, advertising, communication and all types of digital content and social media
• Technical Search Engine Optimization knowledge and analyzing/interpreting keyword and analytics data
• A valid driver’s license is required
  Additional Information

• Designing, developing, and implementing digital content on the County’s intranet, website, social media, e-newsletter and other online tools ensuring that messaging meets corporate communications, brand and formatting standards and guidelines
• Creating and overseeing content strategies for the website and the overall social media strategy, ensuring departments’ digital communication aligns with the County’s vision, values, priorities and brand
• Auditing and updating website content for reliability, accuracy, relevancy and usability ensuring best practices
• Monitoring and responding to inquiries received on the County’s social media channels
• Monitoring emerging social media trends and generating reports/updates with recommendations for future enhancements
• Enhancing County website usage through research, gap analysis, evaluating trends using web analytics software, and providing strategic content and optimization recommendations
• Compiling and analyzing statistics on website, intranet and social media content for evaluation purposes
• Developing and/or supporting the production of video, graphic design and audio elements
• Photography at County events and community events when required
• Ensuring staff, vendors and stakeholders are following the County’s branding guidelines
• Providing online crisis communication support for emergency events (Emergency Operations Support)
• Providing support to the Communications & Marketing team to fulfill other communications related task