Great that you’re thinking about a career with BSI!
Job Title: Digital Content Lead
Location: Chiswick / Covent Garden
About the role:
BSI is looking for a Digital Content Lead to take our digital content strategy to the next level. In this pivotal role, you’ll have the opportunity to shape how we engage with audiences across our global digital platforms, ensuring our content reflects BSI’s brand values and delivers measurable impact.
Our User Experience (UX) Practice is dedicated to designing client-centric journeys that drive seamless, impactful interactions across channels. By collaborating with regional and country teams, we ensure our digital experiences are localized to meet diverse market needs while maintaining best practices and aligning with key performance indicators (KPIs).
As the Digital Content Lead, you’ll bring a strategic and data-driven approach to content creation and optimization, working to enhance user engagement and support our business goals. If you’re ready to lead with creativity, collaboration, and innovation, this is the role for you!

Responsibilities:

• Develop engaging content and work closely with Marketing copywriters to meet company objectives and uphold brand standards.
• Conduct audits of existing and new digital content to ensure alignment with brand guidelines, including voice, optimization, and suitability.
• Research competitors to identify relevant keywords and content opportunities for improved coverage.
• Promote a cohesive brand voice and identity by ensuring consistency across all content.
• Collaborate on content calendars to plan and execute short- and long-term campaigns for various digital channels.
• Monitor, test and analyze the performance of digital content using tools that measure key performance indicators and metrics.

To be successful in the role, you will have a:
Process-Oriented and Methodical: Excels in creating and following structured workflows, ensuring operational efficiency and consistency.
Change Management Expertise: Understands the corporate environment and can lead the adoption of new processes and ways of working, showcasing a proven ability to drive change successfully.
Adaptability and Resilience: Whether from a smaller organization or a larger one, brings a positive, enthusiastic attitude, coupled with strong listening skills and the ability to navigate challenges effectively.
Data-Driven Mindset: Skilled in analyzing marketing data to uncover insights and demonstrate value, contributing to informed decision-making.
Technical Proficiency: Experience with marketing tools and platforms such as Salesforce, HubSpot, and GA4, with the ability to leverage these systems to enhance performance and track metrics.
BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion 27-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Do you believe the world deserves excellence?
We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
Headquartered in London, BSI is the world’s first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.
Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.
If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!
D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.

LI-MM2 #LI-Hybrid

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team

• Develop engaging content and work closely with Marketing copywriters to meet company objectives and uphold brand standards.
• Conduct audits of existing and new digital content to ensure alignment with brand guidelines, including voice, optimization, and suitability.
• Research competitors to identify relevant keywords and content opportunities for improved coverage.
• Promote a cohesive brand voice and identity by ensuring consistency across all content.
• Collaborate on content calendars to plan and execute short- and long-term campaigns for various digital channels.
• Monitor, test and analyze the performance of digital content using tools that measure key performance indicators and metrics