Digital Content Manager

at  COINS

JOB DESCRIPTION

Digital Content Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you: As the Digital Content Marketing Manager, you will be responsible for developing and executing a comprehensive content marketing and SEO strategy for the FOH Reservation Squad. Your role will be critical in ensuring that the unique selling propositions (USPs) of each reservation product are clearly communicated, the right audiences are targeted and engaged, and prospects are successfully converted into MQLs. Day-to-day, you will: • Content Strategy & Execution: Develop a global content marketing strategy aligned with FOH Reservation Squad’s business goals, ensuring USPs are communicated effectively and content supports lead generation and buyer’s journey stages. • SEO & Website Optimization: Implement an SEO strategy to maximize organic visibility, conduct keyword research, optimize on-page/off-page SEO, and collaborate with agencies to maintain a best-in-class website. • Content Creation & Distribution: Lead content production across channels (blog posts, videos, emails), manage external contributors, and experiment with new formats to enhance engagement and reach. • MQL Generation & Conversion: Align content with lead generation objectives, optimize landing pages, and conversion funnels, and track MQL performance using analytics tools to refine strategies. Your skills and experiences might also include: • Proven experience in content marketing, SEO strategy development, and execution for B2B tech/SaaS companies. • Strong track record in managing agencies and producing content that drives MQL generation. • Exceptional writing and editing skills with a focus on creating engaging, compelling content. • Proficient in HubSpot, SEMRush, GA4, Google Search Console, and Canva; experience with Asana and Digital PR is a plus. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

Please refer the Job description for details