Digital Content Manager, Global Marketing Team

at  GardaWorld

At GardaWorld, there is a whole career waiting for you!
GardaWorld is currently looking for a Digital Content Manager, Global Marketing Team
Location: Ville St-Laurent
Your mission
Reporting to the Director, Growth Marketing, your role will consist on writing blogs, articles, product and services descriptions, ABM email templates, banners and ad copy, while ensure that everything you publish is SEO-optimized across various digital GardaWorld platforms and channels. This role is performance driven, strategic, and requires the capacity to write content in English and French that connect with your target audiences. You will be responsible for developing content supporting the organization’s business goals, specific campaigns goals, as well as catering to our audience, and UX best practices.

Your responsibilities

• Plan the overall content strategy for Garda.com in collaboration with the Director, Growth Marketing and various stakeholders (campaign manager, sales team, subject matter experts, platform owners, etc.), considering our multi-segmented audiences, service sectors, UX, organic growth, engagement, and digital marketing best practices.
• Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and business objectives. The content must resonate with our global audience by incorporating cross-cultural considerations and localization strategies. This will ensure our messaging is effective and relevant across different regions, supporting GardaWorld’s mission to connect and engage with clients and stakeholders worldwide.
• Collaborate, assign, and coordinate with agency partners, creative teams, freelance video producers and copywriters, as well as internal stakeholders to meet our content objectives, ensuring quality of content while delivering on time and on budget.
• Optimize and repurpose existing content to meet SEO best practices, working alongside the Growth, Analytics and Performance teams.
• Utilize advanced analytics tools and define key performance metrics to measure the impact of content strategies accurately. This will involve setting clear performance indicators for SEO, engagement, lead generation, and conversion rates, enabling us to make data-driven decisions and continuously optimize our content for maximum performance.
• Create content that will generate leads across various channels and in various formats like, email, website, campaign-specific content elements, GardaWorld’s quarterly newsletter, blogs, and thought leadership pieces, such as case studies, landing pages and sector pages, white papers, blogs, videos, etc. using the appropriate brand voice and SEO best practices.
• Conduct research and interviews, when necessary, with subject matter experts, to brainstorm topics and establish key messages for B2B industry and technology content.
• When outsourced, create clear briefs for written and video content production.
• Review content performance according to objectives and KPIs established with the Growth Marketing team in order to transform data into actionable insights that will be integrated in future content creation and production.
• Be aware of the latest trends in B2B content marketing to suggest innovative ways to communicate with our audiences.
• Stay at the forefront of digital content creation by exploring and incorporating innovative formats and channels. This includes leveraging emerging technologies, interactive platforms, and multimedia content to engage our diverse audiences more effectively and set GardaWorld apart in a competitive digital landscape.
• All other related tasks.

Required qualifications

• Bachelor’s degree in communications, marketing or related discipline, or relevant experience.
• 8+ years of proven work experience in writing, copy editing and proofreading, creating, and adapting B2B digital and print content.
• Portfolio of published work.
• Excellent verbal and written communication skills, full English & French proficiency. The official working language is French.

Skills and abilities required

• Strong communication and interpersonal skills;
• Proven experience with SEO and keyword research;
• Broad thinker and creator with the ability to conduct in-depth analysis, identify the root cause of complex problems, and align content with marketing goals to support digital marketing, demand generation and lead nurturing;
• Passionate about creating performance driven B2B content that engages prospects and brings value to existing customers;
• Detail-oriented with a preference for working in a dynamic, fast-paced, hands-on environment (days fly by!);
• Committed - Willing to be part of a growing team and grow with it;
• Integrity - Has a good work ethic and knows how to respect confidentiality rules;
• Forward thinking and agile;
• Has a good sense of initiative and demonstrates excellent adaptive skills;
• Available to work outside of normal business hours as needed;
• Able to have fun at work and focus in an open environment.

What GardaWorld can offer you:

• Be part of a committed and competent team within a growing company
• Competitive salary
• Group insurance
• Group Registered Retirement Savings Plan (RRSP) with employer contribution
• Access to a gym located at our head office
• Cafeteria offering delicious lunches
• Free parking at the office
• Managers who care about the well-being of their employees.
• Take advantage of professional development opportunities, including access to industry conferences, and training sessions.

Are you a fast and scrappy team player looking for the chance to make an amazing impact at a fast-growing company? Do you thrive in an environment where success is collective, and egos are left at the door? Are you passionate by brands and do you have a keen sense of what makes a company attractive to prospects? Do you have the ability to quickly identify high-impact, high ROI priorities? If yes, we want to meet you!
Although all applications are considered, only those candidates selected will be contacted.

• Plan the overall content strategy for Garda.com in collaboration with the Director, Growth Marketing and various stakeholders (campaign manager, sales team, subject matter experts, platform owners, etc.), considering our multi-segmented audiences, service sectors, UX, organic growth, engagement, and digital marketing best practices.
• Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and business objectives. The content must resonate with our global audience by incorporating cross-cultural considerations and localization strategies. This will ensure our messaging is effective and relevant across different regions, supporting GardaWorld’s mission to connect and engage with clients and stakeholders worldwide.
• Collaborate, assign, and coordinate with agency partners, creative teams, freelance video producers and copywriters, as well as internal stakeholders to meet our content objectives, ensuring quality of content while delivering on time and on budget.
• Optimize and repurpose existing content to meet SEO best practices, working alongside the Growth, Analytics and Performance teams.
• Utilize advanced analytics tools and define key performance metrics to measure the impact of content strategies accurately. This will involve setting clear performance indicators for SEO, engagement, lead generation, and conversion rates, enabling us to make data-driven decisions and continuously optimize our content for maximum performance.
• Create content that will generate leads across various channels and in various formats like, email, website, campaign-specific content elements, GardaWorld’s quarterly newsletter, blogs, and thought leadership pieces, such as case studies, landing pages and sector pages, white papers, blogs, videos, etc. using the appropriate brand voice and SEO best practices.
• Conduct research and interviews, when necessary, with subject matter experts, to brainstorm topics and establish key messages for B2B industry and technology content.
• When outsourced, create clear briefs for written and video content production.
• Review content performance according to objectives and KPIs established with the Growth Marketing team in order to transform data into actionable insights that will be integrated in future content creation and production.
• Be aware of the latest trends in B2B content marketing to suggest innovative ways to communicate with our audiences.
• Stay at the forefront of digital content creation by exploring and incorporating innovative formats and channels. This includes leveraging emerging technologies, interactive platforms, and multimedia content to engage our diverse audiences more effectively and set GardaWorld apart in a competitive digital landscape.
• All other related tasks