Digital Content Manager

at  Head Office Ireland

Dublin, County Dublin, Ireland -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate18 Apr, 2025Not Specified19 Jan, 2025N/AGood communication skillsNoNo
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Description:

Responsibilities:

  • Develop and implement the content strategy and plan which highlights our unique selling points and captures the experience, working to position the brand, attract and inspire audiences, and drive conversion.
  • Write and develop all the new core, SEO-optimised, editorial and brand content for our newly integrated hotels, bars, restaurants, retail and recruitment sites.
  • Commission beautiful video and storytelling content, working with local teams and inspiring creatives, ensuring a focus on luxury, design, and storytelling.
  • Develop and coordinate a unified content schedule for the Group, repurposing content for various marketing channels, pooling assets, details of key campaigns, promotions, and product launches throughout the year for use across web, CRM, social, etc.
  • Liaise with marketing and wider colleagues across the organization to gather content and news, keeping it fresh and driving traffic, in addition to direct research into news and stories.
  • Act as a brand guardian for the creative positioning of the website and brand tone of voice.
  • Liaise with our web developers to improve and maintain the website, ensuring it remains visually appealing, user-friendly, and aligned with SEO best practices.
  • Play a key role in the redevelopment of the website and participate in other digital and/or web projects as required.
  • Ensuring editorial excellence and adherence to SEO best practices, writing in line with the brand tone of voice.
  • Manage the relationship and creation of web content assets with photographers and videographers (both in-house and freelance), including creative briefs, and video/film commissioning.
  • Maximise new product launches and stories and promotional activity, ensuring accuracy, integrity, and alignment with luxury brand standards.
  • Collaborate to define a consistent language, tone of voice and luxury aesthetic for onsite copy, imagery, videography, marketing, social media, press releases, and other customer-fa


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Digital Marketing

Graduate

Proficient

1

Dublin, County Dublin, Ireland