Digital & Content Manager, Salon, Nordics

at  Kao

Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.
As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World’s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.
Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies for 18 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

KAO SALON – THE HOUSE OF GOLDWELL, KMS, KERASILK, ORIBE AND VARIS – IS LOOKING FOR A DIGITAL & CONTENT MANAGER

Be part of bringingleading Hair Care Brands to life in the digital space in the Nordic region. We are looking for a person who is passionate about digital communication, content creation, beauty and fashion. You will have a strong impact on our digital communication in terms of look and feel, approaches to deliver and execution.
You will be working in a Nordic and European set-up with collaboration across borders and across functions.
You will be responsible for the digital presence for Kao Salon brands in the Nordics; Goldwell, KMS, Kerasilk and Varis. You will be the main owner of the Goldwell SoMe platforms and contribute to the Regionally owned Kerasilk, KMS and Varis platforms.
We are looking for a passionate digital marketeer, to become a member of the Nordic Marketing team and closely collaborate with the Product Managers, Nordic Sales and Education teams as well as our regional Marketing team.

JOB DESCRIPTION

You will be part of the Nordic Marketing Team located in Copenhagen creating, managing and implementing the Nordic digital Social Media strategy across platforms (currently IG, TikTok and Facebook).
This will entail development of local content material and calendar, strategy implementation as well as updating and synergizing back-ends and posting plans. You will work closely with brand managers, as well as our Global and regional digital teams.
You are as comfortable in front of the camera as behind the camera, as you will often be the face of the content you are creating.
You will be participating in events such as Fashion Week and events/shows for our customers from which you will be in charge of eg. live-streaming and creating content post event.

You will be leading trainings in use of SoMe for our internal sales force as well as for our customers.

• Role reports to Nordic Marketing Manager and is a permanent, full-time position
• Role is located in Copenhagen. Opportunity for hybrid work model, however min. 2 days/week in the office is mandatory
• Travel within the Nordic countries as well as in EMEA to be expected, 10-15 trips per year

QUALIFICATIONS

• Bachelor or Master degree
• 1-3 years of experience with digital marketing and back-end knowledge.
• Self-starter and proactive
• Excellent communication and collaboration skills.
• Creative and aesthetic mindset and innovative thinking in content creation
• Strong skills in video editing on the phone; Capcut, Inshot, etc
• Experience in Hair Care or Beauty Care category beneficial.
• Experience with online paid advertising
• Experience with back-end tools such as: Later, Sprout, Woomia and others
• Full proficiency in one of the Nordic languages and in English

• Building from the global brand strategy, develop and execute the Nordic plan for the brands
• Lead SoMe for Kao Salon brands in Nordic utilizing plans and material from Regional and Global. Drive digital brand interaction and engagement, plan SoMe calendar, execute back-end, posting-plans, recommend and execute digital campaigns which will ensure growth and visibility in the digital space.
• Develop and execute digital PR plans and general communication for the brands throughout the year.
• Ensure presentations and material are ready for Sales conferences for Sales to be able to execute the brand plans and campaigns. Present at Sales conferences.
• Participate in internal and external events ensuring SoMe content and coverage.
• Trainings & seminars in SoMe and digital usage for Sales Force and customers
• Tracking and analysis of digital performance to identify and execute opportunities for improvement.
• Core member of the Marketing team, close collaboration with Sales and Education teams in Nordic as well as counterparts in other EMEA countries and in the regional Marketing team.