Digital Content Producer

at  Kagiso Media

KEY ACCOUNTABILITIES:

• Craft engaging 500+ word articles for each show, ensuring they resonate with the content strategy and tonality of the respective show.
• Keep the show and station’s social media profiles updated and aligned with our digital strategy.
• Collaborate with the digital team to provide on-the-ground social media coverage for East Coast Radio-related events and activations.
• Adhere to our social media policy while preserving the unique brand characteristics of each show.
• Develop original content in various formats, including blogs, videos, images, and graphics, for our digital platforms.
• Contribute to show preparation by brainstorming and planning creative ideas and stunts for the team to execute.
• Share platform performance insights with key stakeholders such as the Executive Producer, Digital Lead, Social Media Specialist, and Programming & Content Manager.
• Act as the liaison with the video team, outlining video projects and ensuring their successful execution.
• Supervise the production of digital media, encompassing videos, website development, online advertising, and email marketing.
• Keep clients informed about the progress of digital campaigns.
• Create concepts and designs for new digital projects, ensuring they are aligned with our brand standards.
• Coordinate with project directors to uphold workflow efficiency, proper documentation, and design quality.
• Produce accurate status reports, keeping all relevant parties well-informed.
• Identify and promptly resolve any issues that may arise.
• Lead a team of developers, designers, and strategists, ensuring the end product aligns with the client’s vision.
• Uphold our brand identity and fulfill client requirements in all content.

QUALIFICATION REQUIREMENTS:

A bachelor’s degree/diploma in a relevant field such as digital marketing, communications, or journalism.

EXPERIENCE AND SKILLS REQUIREMENTS:

• A minimum of 3 years experience.
• Excellent written and verbal communication skills are essential for creating and maintaining engaging digital content. The ability to convey information clearly and effectively is crucial.
• Proficiency in digital tools and platforms, including content management systems (CMS) and social media platforms
• Basic understanding of search engine optimization (SEO) principles and best practices to optimize digital content for search engines
• Ability to manage multiple projects and deadlines, often in a fast-paced environment. Strong organizational skills are a must.
• Prior experience in producing various types of digital content, such as articles, blog posts, videos, infographics, and podcasts.
• Demonstrated experience in managing social media accounts, creating engaging posts, and analyzing performance metrics
• Experience in developing and executing content strategies that align with business objectives and target audience needs.
• Knowledge of industry trends and best practices in digital content production, as well as staying updated on emerging technologies and platforms.

Please refer the Job description for details