Digital Content Project Assistant

at  University of Rochester

QUALIFICATIONS:

• Must have completed at least four semesters of study in a Journalism, New Media, Public Relations, Communications or similar curriculum at an accredited college or university.
• No professional work experience is required.
• or equivalent combination of education and experience.
• Demonstrated proficiency in the usage of various social media platforms and Microsoft Office required.
• Ability to exercise good judgment, maintain confidentiality and make efficient decisions in areas of discretion, responsibility, quality, purpose and time required.
• Ability to present information effectively, both in writing and verbally, and communicate clearly and efficiently with individuals at various levels of the organization required.
• Must be able to convey information to others succinctly, professionally, and in a way that is easily understood required.
• Strong attention to detail, planning, organizational and critical thinking skills required.
  The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create - and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

GENERAL PURPOSE:

Assists with and produces social media and digital media content to support the mission of the University of Rochester Medical Center (URMC) Communications and Public Relations Department. This position provides a current or former student with opportunities to better understand and appreciate the scope of work within a corporate digital communications function by rotating among the following areas of digital content management experiences: content creation including social media videos and graphics, blog posts, marketing emails, campaign building, and metrics analysis. Additional opportunities to contribute to traditional media communications efforts may also exist.
NOTE: This is a temporary assignment expected to last 8 to 12 weeks, depending on work identified and schedule of individual.

RESPONSIBILITIES:

• Supports URMC’s social media team by working to create engaging content - using photography, videography, web stories and other multimedia skills - for our social media sites that aligns with the organization’s goals and mission.
• Supports URMC’s social media team with monitoring and auditing URMC’s social media accounts across Facebook, Twitter, Instagram, LinkedIn and YouTube. This includes updating our database of account information, including activity and engagement level for select accounts, and owner information.
• Conducts reviews of social media and related communications metrics and analytics in order to brainstorm ideas to improve content for the department’s primary social media channels.
• Assists with researching and writing news releases, web content and internal stories for clinical areas including Golisano Children’s Hospital, Wilmot Cancer Institute, and UR Medicine service lines. This may include interviewing faculty and staff members or patients to create and write engaging stories. Direction and guidance will be provided.
• Accompanies staff on media interviews and supports news conference logistics as needed.
• Attends staff meetings.
  Other duties as assigned