Digital Content Specialist

at  Forestry and Land Scotland

JOB SUMMARY

Forestry and Land Scotland (FLS) is an executive agency of the Scottish Government and we look after Scotland’s national forests and land, one of Scotland’s great assets, on behalf of Scottish Ministers. Around 950 people across Scotland work for FLS in a broad range of roles, from business and corporate services supporting functions to managing our forests and land.
The digital team is part of the wider Communications team which covers media, marketing design and digital – and bringing these together is important as we put communications at the heart of what we do.

JOB DESCRIPTION

Reporting to the Digital Manager, you will work as part of a small in-house team to deliver innovative solutions across a variety of digital media, inspiring people to discover and enjoy our destinations and learn about the work we do to look after Scotland’s national forests and land.

Your job will involve working with a variety of internal clients, stakeholders and suppliers to deliver digital content (including video, blogs, social media and webpages) from concept and design through to delivery.

• Creating engaging content across our website, blog and social channels. Whether it’s a blog

post, webpage, video, interview, social post, poll or reel – you’ll create compelling stories in

the right format on the right channel.

• Social media management – scheduling, monitoring and coordinating responses, ad

campaign management, analysing performance, making improvements and spotting trends

and opportunities.

• You’ll use our CMS to manage and maintain our website, using data to optimise and work

with stakeholders across the business to make recommendations and implement changes.

NATIONALITY REQUIREMENTS

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Other