Digital Content Specialist

at  Grand Erie District School Board

Brantford, ON N3S 2H7, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate06 Feb, 2025USD 76754 Annual08 Nov, 2024N/ACms,Training,Content Management Systems,Public Relations,Aoda,Optimization Strategies,Customer Service Skills,Google Analytics,Web Design,Web,Content Management,Digital Marketing,Content Strategy,Communications,PlatformsNoNo
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Description:

How To Apply:

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Responsibilities:

  • Lead all content and day-to-day operations of the Board and school websites using the content-management systems.
  • Plans, develops and implements internal and external website delivery solutions by collaborating with internal and external partners on implementable solutions that support valuable and usable content.
  • Act as the first point of contact for all website requests and offers timely resolutions.
  • Provides support to schools, administrators, Board staff and departments with the goal of improving communication efforts between the Board, schools, employees, families and community partners.
  • Regularly audit web pages and maintain an editorial calendar and workflow to ensure timely website content creation and updating of content, as required.
  • Provide expertise in website and print AODA requirements.
  • Liaise between the Communications and IT departments and various Board and school administrators to meet communication goals, brand/web guidelines, and strategic initiatives.
  • Manage the content governance guidelines (style guide) for tone, style, and voice of all content across the Board’s website,
  • Develop and execute content strategies that align with the company’s goals and objectives, including content writing, curation, editing, planning, and research.
  • Develop and refine website structures to optimize navigation and user experience.
  • Analyze user behaviour through analytics tools to identify areas for improvement and implement data-driven solutions.
  • Develops training modules and provides ongoing training support to school staff responsible for updating and maintaining school websites.
  • Monitor and implement best practices for web accessibility (WCAG 2.1 AA) to meet AODA compliance standards.
  • Implement SEO best practices to improve website visibility, ranking, and user engagement


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Other Industry

Marketing / Advertising / MR / PR

Other

Diploma

Public relations communications digital marketing web design or a related discipline

Proficient

1

Brantford, ON N3S 2H7, Canada