Digital Content Specialist

at  Technogym

Digital Content Specialist
Location:Cesena, MI, IT
Function/Branch: Information Technology
Type of contract: Permanent Employee
Our Company
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
Your Role
As Digital Content Specialist you will take part in the Content Operation Team playing a crucial role in ensuring the upload, quality and localization of contents within Technogym’s Digital Ecosystem. You will also relate with all the Digital colleagues and other departments involved like the Marketing and the factory.

Your Impact

• Coordination the material collection activities related to the type of content to be managed, supporting the teams involved, in compliance with the agreed planning and publication timelines.
• Upload, tag, and maintenance of digital content on various platforms (CMS, CRM, Support, Lokalise, etc.).
• Test of activities on different touchpoints, in their various versions and variants, before proceeding with or authorizing the content delivery into production.
• Content delivery within the expected timeframes and in compliance with quality requirements.
• Management and support of the partners in delivering their content through the use of the adopted Technogym platforms (CMS, CRM, etc.) for uploading and delivery.
• Definition and management of various activities with external agencies (e.g., localization, subtitling…) in compliance with quality standards, timelines, and costs.
• Contribution to identifying platform improvements (CMS, CRM, …) with the aim of optimizing loading processes and quality control, providing support to teams involved in developing such features.
• Analysis of data on published content and its usage, sharing this information with other departments involved (Marketing, Factory).
• Management of the editorial schedule and content distribution planning in relation to Product priorities (Exercises, Routines, Sessions, Formats, and Wellness Magazine, …) and marketing strategies.

About You

• +3 years of experience in CMS Management
• MSc or BD. degree in communication or similar.
• Previous experience in Digital Content Creation.
• Data Analysis Tools (Looker, Power BI, Excel, ..)
• Project Management Tools (Jira, Trello, Asana, …)
• CMS tools knowlege (contentful, wordpress, atom… ) and CRM knowledge (Salesforce, …)
• Campain tools knowledge (hubspot, firebase,…)
• Ability to be resourceful and responsive in a fast-paced environment that requires a high degree of customer satisfaction and confidence.
• Ability to work in a cross-functional environment with strong accountability managing their own tasks.
• Strong communication and analytical skills.

Please refer the Job description for details