Job Description
General Summary:
The Digital Marketing Manager will primarily contribute to the development and implementation of a Multi-Channel marketing strategy for all brands associated within a therapeutic area in the target market. The incumbent will contribute to our key digital activities that allow Vertex to communicate the brand and portfolio messages to target audience in a customized way. The incumbent, under guidance, will contribute to building the multi-channel approach from concept to completion to ensure that Vertex communicates more effectively via various channels and meets business objectives.

Key Duties and Responsibilities:

• Lead digital initiatives within target market, working closely with the Sales, Marketing and other operational teams
• Support commercial leads in optimizing campaigns with digital components
• Build understanding of customer preferences and drive suggestions for adapting campaign elements
• Be the first point of contact to provide support with digital channel-related queries
• Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns (e.g., IVAs, videos)
• Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, International digital marketers, IT teams, as well as creative and digital production agencies
• Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics
• Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimization of user experience
• Oversee budget and digital agency execution of digital tactics

Knowledge and Skills:

• Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible
• Excellent communication and presentation skills with proven ability to explain complex information to others
• Proven ability to meet deadlines on multiple projects
• Proven ability to work with external business partners and vendors
• Able to develop rapport and credibility with key stakeholders and comfortable leading without authority across functions and geographies
• Demonstrated ability to work independently, and manage complex projects that require collaboration across functional and geographic areas
• Ability to work in a fast-paced, evolving environment; focus on multi-tasking and self-prioritized workload
• Integrity and diversity mindset

Education and Experience:

• Bachelor’s Degree in marketing, business, scientific area or related experience required
• Requires experience in commercial pharma role (Marketing, Sales, Digital) and or pharma consultancy or the equivalent combination of education and experience
• Strong Digital execution experience in multichannel and/or omnichannel marketing

LI-SM2

LI-hybrid

Flex Designation:
Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.co

• Lead digital initiatives within target market, working closely with the Sales, Marketing and other operational teams
• Support commercial leads in optimizing campaigns with digital components
• Build understanding of customer preferences and drive suggestions for adapting campaign elements
• Be the first point of contact to provide support with digital channel-related queries
• Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns (e.g., IVAs, videos)
• Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, International digital marketers, IT teams, as well as creative and digital production agencies
• Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics
• Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimization of user experience
• Oversee budget and digital agency execution of digital tactic