Digital Data Analyst

at  Screwfix

OVERVIEW

Are you ready to jumpstart your career with one of the UK’s fastest-growing retailers? Thanks to the hard work and dedication of our incredible team, Screwfix is breaking records and setting new standards in retail excellence. We’re not just experiencing growth; we’re thriving, and we want you to thrive with us!
Whether your passion lies in procurement, digital innovation, marketing, or finance, Screwfix has the perfect role to elevate your career. We’re on the lookout for dynamic individuals to join our team and contribute to our ongoing success story.
Position: Digital Data Analyst
Reporting to: Senior Digital Insights & Analytics Manager.

What You’ll Do: As our new Ecommerce Digital Data Analyst, you’ll be at the heart of our digital transformation, playing a pivotal role in deciphering the factors driving our ecommerce performance and customer behavior. Your mission? To uncover actionable insights that propel us toward greater success.

• Impactful Insights: Dive deep into customer behaviour and retail media, uncovering trends and opportunities that shape our ecommerce strategy.
• Performance Enhancement: Not only focussing on reporting and data management, You’ll provide insights that directly influence our strategies, driving significant improvements in performance.

REQUIRED SKILLS & EXPERIENCE

• Strong proficiency in Google Analytics (GA4), including BigQuery, and experience with SQL and Power BI · Familiarity with Google Analytics 4 setup, configuration, and data extraction.
• Deep understanding of the E-commerce business landscape and key performance indicators.
• Strategic Thinker with ability to translate data into actionable insights and drive data-driven decision making.
• Skillful in identifying and addressing data-related challenges to optimize business performance.
• Excellent communication and storytelling presentation skills to effectively convey complex data insights to diverse audiences.
• Willingness to share knowledge and expertise to upskill the team on data analysis and tools
• Experience in implementing cultural shifts and embedding data-driven practices within organizations.
• Experience with web analytics tools like SimilarWeb, ContentSquare, Alteryx and knowledge of tagging and data enrichment techniques.

KEY RESPONSIBILITIES

• Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions
• Champion the migration to Google Analytics 4, ensuring smooth transition, expertise utilisation, and maximised insights
• Support Retail Media measurement by strategically aligning agreed reporting, collecting, analysing and sharing results
• Be the go-to for all Retail Media reporting and insight and supporting the growth of this area of the business.
• Proactively seek to solve complex business problems/challenges through data analytics and insights
• Empower stakeholders through ad-hoc analyses using BigQuery, SQL, Power BI, and GA4
• Drive data-led optimisation; Leverage digital data to optimize key business areas, from marketing to merchandising, with clear action recommendations
• Foster data-first mindset; Collaborate with stakeholders to embed data-driven decision making across all digital activities championing a change to a data led culture
• Proactively monitor market trends, analyse competitor performance, and share insights & recommendations to inform strategy and drive positive performance.
• Tool mastery & advocacy; become the E-commerce team’s analytics power user, promoting tool awareness and capability
• Forecast & budget ecommerce performance by utilising existing data and insight
• Prioritise & quantify impact of new tech developments; Calculate incrementality and build data-driven business cases to prioritize ecommerce development/feature opportunities
• Recommend and help implement data tagging strategies to unlock deeper insights and inform future decisions

What You’ll Do: As our new Ecommerce Digital Data Analyst, you’ll be at the heart of our digital transformation, playing a pivotal role in deciphering the factors driving our ecommerce performance and customer behavior. Your mission? To uncover actionable insights that propel us toward greater success.

• Impactful Insights: Dive deep into customer behaviour and retail media, uncovering trends and opportunities that shape our ecommerce strategy.
• Performance Enhancement: Not only focussing on reporting and data management, You’ll provide insights that directly influence our strategies, driving significant improvements in performance