Digital Director

at  Dentsu

Job Description:
Introduction
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Carat is an important part of our world-class offering- an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.
We’re hiring for a Digital Director as part of Carat in London
Purpose of the Role
The role’s core responsibility involves leading a large media delivery team, overseeing integrated cross channel strategies and delivery roadmaps to successfully achieve your client’s business objectives. You’ll act as the go-to trusted digital advisor for your clients whilst overseeing high quality delivery and excellence in media activation. This requires in depth knowledge of Paid Search, Paid Social and Programmatic media channels and platforms, as well as a breadth of understanding of the wider digital landscape and general marketing principles.

Key Responsibilities

• Oversees day to day client management at both an overarching cross-channel level and ensuring activation teams meet the expected standards of client management
• Build and maintain strong relationships with senior client stakeholders, serving as their primary agency contact for media and contributes to account vision
• Escalation point for media team and media delivery
• Demonstrates a strong understanding of client business and manages media capabilities and opportunities to meet client objectives
• Work closely with media vendors to build plans that drive innovation and work in the best interest of your clients
• Leadership of account media team, designing ways of working, RACI and successfully able to delegate within media team
• If required, line management of CS Account Managers and/or CS Executives, accountable for guiding direct report development plans and goals
• Proactively develops and shares thought leadership at the Client Management department and wider agency level
• Contributes to agency pitches, working with media channel representatives to own the recommended media laydown and reflect in pitch narrative

Qualifications + Skills

• 5+ years’ experience in media
• Line management experience
• In-platform account management experience across at least one digital channel - paid search, paid social, digital display, or SEO
• Broader working knowledge of all media channels
• Comfortable steering discussions on relevant topics within the media industry, including but not limited to cross-channel measurement and attribution, digital maturity, use of data within media
• Solution oriented - comfortable in managing challenges within client accounts and line management teams, able to identify problems and proactively design solutions to media challenges
• Ability to pull out insights across channel datasets and highlight key takeaways and recommended actions for senior stakeholders
• An understanding of account commercial terms and scope and implication on media team

What we offer

• This is a permanent role.
• The teams are based in our London office and operate under flexible working arrangements and are in the office Wednesdays and Thursdays.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
About dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Location:
London
Brand:
Carat
Time Type:
Full time
Contract Type:
Casua

• Oversees day to day client management at both an overarching cross-channel level and ensuring activation teams meet the expected standards of client management
• Build and maintain strong relationships with senior client stakeholders, serving as their primary agency contact for media and contributes to account vision
• Escalation point for media team and media delivery
• Demonstrates a strong understanding of client business and manages media capabilities and opportunities to meet client objectives
• Work closely with media vendors to build plans that drive innovation and work in the best interest of your clients
• Leadership of account media team, designing ways of working, RACI and successfully able to delegate within media team
• If required, line management of CS Account Managers and/or CS Executives, accountable for guiding direct report development plans and goals
• Proactively develops and shares thought leadership at the Client Management department and wider agency level
• Contributes to agency pitches, working with media channel representatives to own the recommended media laydown and reflect in pitch narrativ