KEY ACCOUNTABILITIES

• Lead the development of the local digital strategy and plans.
• Possess in-depth knowledge of digital media including SEO, ASO, Paid Search, Paid Social, ABM, email marketing, Social Media community management, programmatic display marketing, DCO, Community Marketing, and Influencer Marketing.
• Collaborate with brand teams to create annual local media investment strategies, prioritizing budgets based on business strategies
• Build local brand social accounts, strategy, and content management framework.
• Elevate content strategy and develop content strategists to manage various writing materials.
• Stay updated on industry-related news and generate ideas around trending topics
• Develop and own digital customer journeys in collaboration with Comms and Brand teams.
• Implement and manage digital initiatives, creating engaging content across various channels.
• Build a strategic digital roadmap, identify martech requirements, and introduce improvements to current platforms.
• Collaborate closely with brand and colour teams on all digital platforms ( website, Dulux Connect, CRM, ecommerce…)
• Partner with global digital teams & ASEAN digital managers to advise and review digital plans for both always-on and campaign investments

RELEVANT EXPERIENCE

• Minimum 10 years’ experience in digital marketing, with at least 5 years in digital leadership positions.
• Solid understanding of digital & social media, content marketing, mobile marketing, CRM, e-commerce, and martech ecosystems.
• Data-driven mindset with strong analytical skills and experience in using advanced analytics methodologies.
• Knowledge of Adobe stacks, Google, FB, Tiktok, LinkedIn ecosystems, and mobile marketing platforms.

EDUCATIONAL QUALIFICATIONS

• Bachelor’s degree required; post-graduation in business/management/marketing/IT/Digital is a plus.
• Excellent command of spoken and written English
  

  LI-YR1

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
Requisition ID: 41645

JOB PURPOSE

Support Brand team on develop and execute effective digital plan to achieve business target within approved budget. This job holds responsibility for excellently executing and implementing Digital activities to support for deliver brand vision/ mission and business targets, achieve brand health scores, and market share objectives.
Build up the foundation for ecommerce selling as new channel to develop Deco Paint business