Digital Engagement Manager

at  University of Toronto

Date Posted: 02/03/2025
Req ID: 41539
Faculty/Division: Office of Vice President, Communications
Department: Office of Vice President, Communications
Campus: St. George (Downtown Toronto)

ABOUT US:

University of Toronto Communications (UTC) promotes U of T’s brand and strengthens its reputation by sharing the University’s strengths, achievements, and impact with the world. Our award-winning team of 75+ professionals provides strategic communications counsel, and marketing and brand strategy to the University’s three campuses. We produce compelling marketing and communications campaigns, prize-winning publications, videos, podcasts, and web content that resonates deeply with audiences. We also conduct expert media pitches, proactive issues management and best-in-class social media management. We recognize that a strong brand and highly respected reputation for inclusive excellence helps U of T attract top talent. It also encourages investment and partnership and increases the value of a UofT credential for all alumni.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in advertising, marketing, communications or equivalent combination of education and experience.
• Minimum of five (5) years of experience in digital media, content and channel strategy.
• Experience in developing and implementing digital engagement strategies in the higher education sector is an asset.
• Experience with project management and leading efforts to enhance project management processes, including the effective use of tools such as Meltwater, Hootsuite, Sprout Social or other social media tools, Photoshop, Asana and Sharepoint.

SKILLS:

• Strong stakeholder management skills and the ability to translate business requirements and stakeholder needs into work plans and practical solutions.
• The ability to forge excellent relationships with leaders to deliver strategic outcomes.
• Strong attention to detail, superb organizational and excellent analytical skills.
• Ability to coordinate efforts across a variety of teams.
• Working knowledge of Powerpoint, Excel, Word. Demonstrated oral and written communication skills; effective problem solving.

• You will directly manage UTC’s social media team and work collaboratively across teams to drive the production of social media assets for U of T’s core channels. You will develop and maintain effective project management processes using digital tools; ensure strategy and workflow are coordinated and aligned across multiple teams. You will help enhance the quality of social media content on key platforms and ensure digital engagement is consistently prioritized and aligned across teams.
• You will collaborate with colleagues to develop, execute, analyze and report on data-driven digital strategies and tactics to promote, enhance and protect the reputation of the university.
• You will manage social listening activities for reputation and issues management using in-platform searches and tools and advise UTC leadership on sentiment among target audiences. You will also provide critical support for leadership on risk and issues management, including after-hours assistance and expertise as needed in urgent and crisis situations