Digital Engagement Officer

at  Western University

ABOUT WESTERN

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the “Western Experience” - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

ABOUT US

Western English Language Centre (WELC) develops and delivers a range of English language programs that support international student success and contribute to the internationalization goals of the university.

Knowledge, Skills & Abilities:

• A passion for storytelling and stakeholder engagement
• Excellent communication skills with a demonstrated ability to complete detailed analytics and reports
• Communication skills to engage audiences, with confidence in interacting with individuals at all levels of an organization
• Demonstrated ability to apply creativity, innovation and resourcefulness to daily work
• Ability to process information with high levels of accuracy and to analyze and synthesize sizable amounts of detail/data
• Strong attention to detail and proofreading abilities with an excellent command of the English language
• Ability to work within a flexible schedule to accommodate the University’s events and activities and travel on occasion
• Ability to work in a fast-paced environment, meet tight deadlines and adapt to growth and change
• A strong record of teamwork with the motivation and ability to work independently with little supervision
• Able to build and maintain lasting relationships with other departments, key business partners and external agencies
• Proven ability and natural inclination to interact with people in a professional, respectful and diplomatic manner
• Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels
• Strong presentation skills with demonstrated ability to conduct training sessions and instruct others
• Ability to multi-task and maintain an organized and effective personal work environment
• Knowledge of design and communications software including Adobe Suite (InDesign, Photoshop, Illustrator, Campaign Monitor)
• Ability to complete basic website updates and edits (no coding ability required)
• Knowledge of photography and image capture and the ability to use SLR camera equipment effectively

Please note: this position is expected to be filled by internal reappointment.
Responsibilities:
The Digital Engagement Officer focuses on delivering external and internal digital communications and marketing materials to further the goals and objectives of Western Continuing Studies’ overall marketing and communication strategy. The role is responsible for developing and distributing content and materials, ensuring that messages are on-brand and articulated persuasively in communications channels of strategic importance. Social media content fosters digital engagement opportunities to build a sense of belonging and common identity amongst Western students as well as establishing and converting leads for registration. The Digital Engagement Officer coordinates communications and marketing projects and provides advice on related matters to ensure Western’s brand and reputation are enhanced locally, nationally, and internationally in relation to Western Continuing Studies.
You will have a passion for storytelling and determine the most effective communications and marketing programs and initiatives to implement to achieve strategic outcomes. The role will also support the development and maintenance of communication processes and practices and provide expert advice, guidance and support of communications plans and related projects consistent with all relevant University guidelines.

Knowledge, Skills & Abilities:

• A passion for storytelling and stakeholder engagement
• Excellent communication skills with a demonstrated ability to complete detailed analytics and reports
• Communication skills to engage audiences, with confidence in interacting with individuals at all levels of an organization
• Demonstrated ability to apply creativity, innovation and resourcefulness to daily work
• Ability to process information with high levels of accuracy and to analyze and synthesize sizable amounts of detail/data
• Strong attention to detail and proofreading abilities with an excellent command of the English language
• Ability to work within a flexible schedule to accommodate the University’s events and activities and travel on occasion
• Ability to work in a fast-paced environment, meet tight deadlines and adapt to growth and change
• A strong record of teamwork with the motivation and ability to work independently with little supervision
• Able to build and maintain lasting relationships with other departments, key business partners and external agencies
• Proven ability and natural inclination to interact with people in a professional, respectful and diplomatic manner
• Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels
• Strong presentation skills with demonstrated ability to conduct training sessions and instruct others
• Ability to multi-task and maintain an organized and effective personal work environment
• Knowledge of design and communications software including Adobe Suite (InDesign, Photoshop, Illustrator, Campaign Monitor)
• Ability to complete basic website updates and edits (no coding ability required)
• Knowledge of photography and image capture and the ability to use SLR camera equipment effectively.