Digital Experience & CRM Marketing Manager

at  Navitas

SKILLS AND CAPABILITIES:

• Strong passion for CRM and data-driven marketing
• 3-5 years of CRM and omni-channel marketing experience
• Proficiency with CRM platforms (preferably, Salesforce Marketing Cloud) and marketing automation tools
• Experience using Litmus or other email analysis tools
• Excellent stakeholder management and communication skills
• Analytical mindset with the ability to derive insights from data
• Strong project management and organizational skills
• Experience in developing and executing marketing strategies across multiple channels

ADDITIONAL REQUIREMENTS

• Can confidently convey both the strategic vision and technical elements of nurture campaigns
• Can assist in the technical delivery and optimisation of email sends

QUALIFICATIONS AND SELECTION CRITERIA:

• Bachelor’s degree in Marketing, Digital Communications, or a related field
• At least 3 years of experience in CRM strategy and campaign management
• Strong writing, editing, and proofreading skills
• Proficiency in marketing analytics platforms and project management tools
• Strong analytical and problem-solving skills
• Experience in the education industry is preferred
  This position offers the opportunity to play a critical role in shaping and executing our CRM and omni-channel communication strategies, contributing significantly to our sales and marketing success.

KEY STAKEHOLDER ROLE:

• Bind together Sales, Performance, MarTech, and Brand in a holistic omni-channel communication strategy to our known audiences.

Key Relationships

• Chief Marketing Officer
• Head of Brand
• Head of Growth
• Director of Marketing Technology
• Director of Communications
• Direct of Growth (Performance)
• Associate Director Domestic Student Recruitment
• International Director of Student Recruitment
• Global Salesforce Manager
• Marketing Technology Manager