Digital Experience Specialist

at  3M

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world.
Job Description
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with curious, creative 3Mers.
The Impact You’ll Make in this Role
As a Customer Experience Specialist supporting LATAM, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world.

Here, you will make an impact by:

• Leading the optimization of end user customer experience to build brand loyalty and advocacy while monitoring and meeting KPIs such as conversion and consumption
• Provide brand site Information Architecture (IA) and User Experience (UX) development from strategy to creation and execution for priority area marketing activities, portfolios, and countries.
• Collect, analyse, and interpret customer interaction data, competitive analysis, and user research to identify opportunities, requirements and information useful in optimizing user experience.
• Lead the last mile of the customer Journey (campaign integration): product pages, landing pages, link tagging/performance, Where to Buy strategy & optimization.
• Provide a vision of SEO as a valuable strategy in the short-medium-long term, both for the creation of strategic semantic content (responding to market demands and users’ ways of searching) and at the same time making technical adjustments and web implementations that favor positioning.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Bachelor’s degree or higher from an accredited institution.
• 2+ years of experience in information architecture (IA), User Experience, Web Strategy or equivalent.
• 2+ years of experience in Data Analytics. (Adobe Analytics, Google Analytics or equivalent)
• 1+ years of experience collaborating with SEO specialist.
• Advance English B2+

Additional qualifications that could help you succeed even further in this role include:

• Data analysis experience and ability to self-serve required data to inform strategy and prioritized optimizations. Understanding of how on page engagement data informs UX optimizations.
• Experience working with brand guidelines and templates.
• Experience working with product content/catalogs and eCommerce experiences/teams to drive eComm and syndication strategies.
• Practical experience in User Experience best practices and tool(s) such as Axure, Figma or equivalent; ability to adapt to a new program.
• Strong attention to detail for testing experiences and problem-solving skills.
• Experience working with web development teams to execute optimization strategies from inception through to publish and ongoing improvements.
• Excellent written and verbal communication skills with a keen ability to ask the right questions
• Portuguese is a plus.

Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Resources for You
For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 3M.com/careers. If you have further questions please reach out to Max (our AI Virtual Assistant) via our Career Page.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
3M es un empleador que ofrece las mismas oportunidades. 3M no discriminará a ningún solicitante de empleo por razones de raza, color, edad, religión, sexo, orientación sexual, identidad o expresión de género, origen nacional, discapacidad o estado de veterano.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Bachelor’s degree or higher from an accredited institution.
• 2+ years of experience in information architecture (IA), User Experience, Web Strategy or equivalent.
• 2+ years of experience in Data Analytics. (Adobe Analytics, Google Analytics or equivalent)
• 1+ years of experience collaborating with SEO specialist.
• Advance English B2

Additional qualifications that could help you succeed even further in this role include:

• Data analysis experience and ability to self-serve required data to inform strategy and prioritized optimizations. Understanding of how on page engagement data informs UX optimizations.
• Experience working with brand guidelines and templates.
• Experience working with product content/catalogs and eCommerce experiences/teams to drive eComm and syndication strategies.
• Practical experience in User Experience best practices and tool(s) such as Axure, Figma or equivalent; ability to adapt to a new program.
• Strong attention to detail for testing experiences and problem-solving skills.
• Experience working with web development teams to execute optimization strategies from inception through to publish and ongoing improvements.
• Excellent written and verbal communication skills with a keen ability to ask the right questions
• Portuguese is a plus