Digital Growth Marketer (m/f/d) – Project Delivery

at  CSA Group

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It’s been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Our employees take pride in making a difference in people’s lives through the work that we do. We’re looking for people like you to help make it happen.
Job Summary:
CSA Group has an opportunity for a Digital Growth Marketer (m/f/d) - Project Delivery based out of Plattling who will have primary accountability for the deployment of digital strategies as part of the Digital Growth Marketing team. This role will be responsible for capturing, analyzing, and evaluating data from assigned platforms while utilizing growth hacking principles to evolve platforms for greater lead capture, acquisition, and conversion opportunities.
The Digital Growth Marketer, will deeply understand digital project management, concept, design, usability, development, implementation, and measurement of the effectiveness of digital platforms ranging from UX/UI, SEO, SEM, to Accessibility principles.

Responsibilities:

• Leads operational execution of all projects within the marketing team, including digital products and projects, content operations, technology integrations, and operational analytics
• Understands the customer journey, from first encounter with CSA Group’s digital platforms to closing as a paying customer
• Operational internal point of contact for specific platforms, assisting with decision making on developing, evaluating, and deploying digital tools and tactics.
• Ensures on-time delivery of all campaigns within each platform and ongoing integration with Salesforce, Pardot, and other CRM technologies.
• Identifies areas for improvement and provides recommendations on best practices to stakeholders to maximize growth goals
• Uses data to understand conversion drivers and conduct multivariate and A/B testing within the framework of growth hacking principles established in the DMO.
• Improves development and testing processes, methodology, tools, and best practices to ensure adherence to growth hacking and iterative optimization principles.
• Actively manages all assigned web marketing assets. Analyzes requirements and develops solutions that align with company policy and business objectives to provide optimal technical and creative solutions. Manages posting/linking of web applications, content tools, vendor relationships, domain names and registrations, etc.
• Assists in developing and achieving marketing and growth goals

Preferred Qualifications:

• Post Secondary degree in Computer Science, Business Management, Marketing or, related experience.
• 5 + years experience in web marketing / management and project management or marketing.
• Experience in B2B environment is essential.
• Strong knowledge of UX/UI, digital accessibility, web
• Strong knowledge of web metrics and tools, such as Google Analytics and similar 3rd party products
• Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing.
• Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills.
• Must have working knowledge of HTML, communication protocols and familiarity with Content Management tools.
• Ability to understand issues around web site hosting and management.

What we offer:

• An interesting and varied job in one of the most modern test laboratories in Europe
• Fitness & Health Program for a relaxed balance to the daily work routine
• Company pension plan
• Permanent direct employment and a future-proof job

CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion. We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued. Please contact us at
HREurope@csagroup.org
if you require accommodation in the interview process.

• Leads operational execution of all projects within the marketing team, including digital products and projects, content operations, technology integrations, and operational analytics
• Understands the customer journey, from first encounter with CSA Group’s digital platforms to closing as a paying customer
• Operational internal point of contact for specific platforms, assisting with decision making on developing, evaluating, and deploying digital tools and tactics.
• Ensures on-time delivery of all campaigns within each platform and ongoing integration with Salesforce, Pardot, and other CRM technologies.
• Identifies areas for improvement and provides recommendations on best practices to stakeholders to maximize growth goals
• Uses data to understand conversion drivers and conduct multivariate and A/B testing within the framework of growth hacking principles established in the DMO.
• Improves development and testing processes, methodology, tools, and best practices to ensure adherence to growth hacking and iterative optimization principles.
• Actively manages all assigned web marketing assets. Analyzes requirements and develops solutions that align with company policy and business objectives to provide optimal technical and creative solutions. Manages posting/linking of web applications, content tools, vendor relationships, domain names and registrations, etc.
• Assists in developing and achieving marketing and growth goal