Digital Lead

at  Dentsu

WE CREATE MEDIA-LED EXPERIENCES.

• Intelligent content
• Voice and assistant management
• Conversion rate optimization

JOB DESCRIPTION

• Define the Digital Marketing strategy: identification of goals & KPIs, definition of audiences, identification of channels and buying types, initial investment split, definition of value propositions, creative contexts and conception of the strategic approach.
• Client Management: manage relationships with teams and clients and define priorities.
• Coordinate and delegate to the team the setup, implementation and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Demand Gen, Youtube), Paid Social (Meta, TikTok), Display, Affiliation and other existing biddable platforms.
• Presentations: ability to construct narratives based on concrete data, aimed at solving problems (good oral expression skills will be valued).
• Be able to discover tracking needs to ensure the measurement of all digital marketing activities.
• Design of creative formats plan, creative guidance (value propositions + creative contexts), validation of requirements and approval of creative formats.
• Monitoring/optimization of digital marketing campaigns considering the defined KPIs and management of automated rules.
• Understanding of dashboards with aggregation of data from different sources (extraction, processing and presentation) and ability to extract relevant information to support decision-making.
• Report the results generated by Digital Marketing actions with quantitative and qualitative data.
• Opportunity to work in a multifaceted team with experience in the different branches of digital marketing and the opportunity to work together with other units of the Dentsu group (namely Dentsu Creative).

QUALIFICATIONS

• 3 years’ experience leading a team and clients.
• Track record in leading, motivating and developing teams.
• Know-how in implementing, monitoring, optimizing, and reporting on Digital Marketing campaigns and solid knowledge of Analytics and attribution models.
• Focus on clients’ business and clear understanding of the definition and control of KPIs.
• Experience using tools related to Digital Marketing activity (e.g. Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Google Campaign Manager, Microsoft Office Excel, Microsoft Power Point, etc).
• Bachelor’s Degree in Management or Marketing degree (preferred).
  Additional Information

Please refer the Job description for details