Digital Learning Designer

at  Primark

DIGITAL LEARNING DESIGNER

Because people are more than just your day job.
Connect, our way.
People and Culture at Primark
Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleague’s unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce, and define what it means to work at Primark.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
What You’ll Do as a Digital Learning Designer

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Design and Development: Develop engaging learning activities and experiences that enhance knowledge retention, skill development, and performance improvement, while maintaining an enthusiasm for continuous learning and staying updated on instructional design trends and technologies
• Stakeholder Management: collaborate with project stakeholders throughout the design lifecycle to align priorities, leveraging data and analytics to measure and optimize learning outcomes, and identify performance gaps and learning needs
• Technology Utilisation: Utilize a variety of multimedia and e-learning tools, such as Articulate 360 and Adobe Captivate, to create digital learning content with integrated graphics, audio, and video. Develop mobile-first learning interventions, apply comprehensive videography skills, and ensure seamless integration, scheduling, and tracking of digital learning solutions on the organization’s LMS
• Measurement and Evaluation: Develop and apply metrics to evaluate the effectiveness of digital learning programs, using data-driven insights to recommend enhancements and ensure continuous improvement
• Collaboration and communication: Collaborate with the Talent Development Team and business stakeholders to align digital learning solutions with organizational standards and best practices, demonstrate commercial impact by linking business insights to learning interventions, and be recognized as a innovator and expert in instructional design

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Design and Theory Expertise: 5+ years’ experience in delivering instructional and digital learning design for curriculums and individual interventions, ideally with experience in a retail environment.
• Consultative and Relationship Skills: Effective consultative skills, including influencing and negotiation, and the ability to build solid, credible relationships quickly.
• Resilience and Problem-Solving: Ability to bounce back from setbacks quickly, proactive problem-solving skills, and critical thinking.
• Communication and Storytelling: Enhanced written and verbal communication skills, with the ability to simplify complex subjects and tell compelling stories.
• Technical and Analytical Skills: Strong data analysis skills, collaboration skills, and proficiency in building SCORM, video, and animation, with an understanding of Web 3 design principles and AI.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Design and Development: Develop engaging learning activities and experiences that enhance knowledge retention, skill development, and performance improvement, while maintaining an enthusiasm for continuous learning and staying updated on instructional design trends and technologies
• Stakeholder Management: collaborate with project stakeholders throughout the design lifecycle to align priorities, leveraging data and analytics to measure and optimize learning outcomes, and identify performance gaps and learning needs
• Technology Utilisation: Utilize a variety of multimedia and e-learning tools, such as Articulate 360 and Adobe Captivate, to create digital learning content with integrated graphics, audio, and video. Develop mobile-first learning interventions, apply comprehensive videography skills, and ensure seamless integration, scheduling, and tracking of digital learning solutions on the organization’s LMS
• Measurement and Evaluation: Develop and apply metrics to evaluate the effectiveness of digital learning programs, using data-driven insights to recommend enhancements and ensure continuous improvement
• Collaboration and communication: Collaborate with the Talent Development Team and business stakeholders to align digital learning solutions with organizational standards and best practices, demonstrate commercial impact by linking business insights to learning interventions, and be recognized as a innovator and expert in instructional desig

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Design and Theory Expertise: 5+ years’ experience in delivering instructional and digital learning design for curriculums and individual interventions, ideally with experience in a retail environment.
• Consultative and Relationship Skills: Effective consultative skills, including influencing and negotiation, and the ability to build solid, credible relationships quickly.
• Resilience and Problem-Solving: Ability to bounce back from setbacks quickly, proactive problem-solving skills, and critical thinking.
• Communication and Storytelling: Enhanced written and verbal communication skills, with the ability to simplify complex subjects and tell compelling stories.
• Technical and Analytical Skills: Strong data analysis skills, collaboration skills, and proficiency in building SCORM, video, and animation, with an understanding of Web 3 design principles and AI