Digital Manager

at  Ferring Pharmaceuticals Inc

Job Description:
At Ferring Pharmaceuticals, we help people around the world build families and live better lives. We are entrepreneurial and innovative, with a growing global team focused on scientific advances in the areas of reproductive and women’s health, gastroenterology and urology.
Ferring + You is all about working together and sharing ideas, so that we can bring science to life for patients everywhere.
At Ferring, we’re inspired by our patients and your purposeful work helps people build families and live better lives.
We encourage you to be bold, take risks and have a voice in advancing new ideas to find new solutions for patients. We give you the opportunity to collaborate globally with passionate people who have a diverse range of skills, talents and experiences.
We give you the opportunity to thrive, grow and work in a truly, family-friendly environment where your contributions will be recognized, and your results rewarded.
Ferring+You
We are looking for 3 Digital Managers - to work alongside with our franchises and therapeutic area teams.
The Digital Strategy and Insights Manager is responsible for spearheading the digital campaigns and content strategy across various channels, working x-functionally to generate customer insights, ensuring customer segmentation and customer analysis. They are also accountable for driving change management for an integrated and impactful digital engagement.

Your day at Ferring

• Develop and implement effective marketing strategies to achieve business objectives within the assigned TA.
• Plan and execute multi-channel marketing campaigns, including digital, social media, email, content marketing, and more.
• Monitor and report on the performance of marketing campaigns, using data to inform future strategies.
• Digital Campaign Implementation and Management as well as Omnichannel Strategy and Change Management
• Develop and execute paid and organic social media campaigns to amplify brand messaging, foster community engagement, and drive lead generation efforts.
• Collaborate with internal teams, including franchise teams, regions, sales effectiveness and communications teams to ensure alignment of digital marketing initiatives with overall business goals and objectives.
• Tracking and analysing trends in the digital marketing landscape and implementing them in your own strategy.

Behind our innovation…There’s you

• Minimum of eight (8) years in digital marketing management/CRM experience Bachelor’s degree or equivalent required
• Has at least five (5) years of digital marketing experience
• Outstanding planning and organisational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up
• Understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within diabetes
• Experience in working with large datasets and performing quantitative analysis
• Experience in structuring programs that are relevant for Global, Regional and Local context
• Well organised, meticulous about the details, and able to juggle multiple priorities
• High standards of excellence and attention to detail
• Understanding users’ behaviour and being focus on customer experience
• Agency/consultancy experience is welcomed
• Adaptability and flexibility for fast changing environment
• Excellent verbal and written communication

People come first at Ferring

• Get inspired from our commitment to advocate for everyone’s right to build a family, no matter who you are, where you live or who you love
• Our inclusive support package – “Building Families at Ferring” provides equal and accessible policies for all employees who wish to start their family journey, ensuring a global standard, irrespective of location and role
• Parental leave for both birthing and non-birthing parents
• Extended support on family building journey

Making a difference in the life of millions of people means we succeed by working together. Our diverse backgrounds, experiences, expertise, and perspectives enable us to find solutions to even the most challenging problems, and our success is tied to each team member’s contributions. Imagine the power of your career when it’s Ferring + You.
Behind our purpose… There’s you
If our mission and your vision are aligned, please apply!
We strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status.
Note to agencies: this search is being managed by Ferring’s Talent Acquisition team. Kindly do not send us spontaneous profiles.
Location:
Ferring Service Center Portuga

Please refer the Job description for details