Digital Manager (m,w,d)

at  AstraZeneca

OBJECTIVE OF THE POSITION:

Responsible for defining the overall digital strategy for our commercial business, and ensures alignment as well as provides operational guidance to business units regarding digital as a core element of our Go- To- Market Strategy. Actively engaging with key stakeholders to drive digital innovation with latest technologies and ensuring a prominent digital presence that resonates with the local market and ultimately contributing to the overall success of our commercial business.

DESIRABLE SKILLS

• Master’s degree (e.g. MBA, Maser of Digital Marketing) or other advanced degrees related to business, marketing or digital technology
• Relevant certifications in digital marketing, digital analytics, project management (Google Analytics, Google Ads)
• At least 5 years proven work experience in a similar role in multinational matrix company and previous industry
• Excellent command in English and German (written and spoken)
• Experience in digital marketing/ omnichannel
• Technical knowledge and curiosity related to digital technologies, analytical skills and experience in dealing with analysis tools
• User Experience (UX) Design Principles
• Content Management Systems (CMS)
• Digital Analytics Tools

Nice to have

• Data Analysis and Interpretation
• Innovative AI technologies
• Excellent communication skills with solution-oriented and pragmatic way of working plus distinct “hands-on” mentality
• Strong ability to learn quickly and adapt to new and evolving methodologies, showing lifelong-learning mentality
• Strong Project – and Stakeholder Management experience

• Driving innovative digital aspects of omnichannel campaigns (Next Gen) and ensuring strategic, channel-ready development of digital assets
• Responsible for our digital governance/ framework and expansion of the digital portfolio in coordination with business units
• Partner with the Brand Teams to accelerate omnichannel communication and execution
• Track, analyse, and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Organize training sessions to foster collaboration and digital capability uplift within the commercial teams
• Acting as a subject-matter-expert, project manager and key point-of-contact for leading and performing AZ & digital projects
• Representing Austria in regional and global forums
• Manages the IBEX digital budget