Digital Manager

at  Wavemaker

BEST THINGS ABOUT THE JOB:

• Work in a dynamic team of individuals specializing and serving high-profile brands
• Drive innovative new approaches to e-commerce, innovation & data-driven decision making
• Connect the dots between marketing investment and business results using a creative approach, and between Media & CRM
• Work closely with L’Oréal internal trading desk and Wavemaker planners to propose innovative digital approaches, and learning from here
• Build and follow an efficient learning agenda in ecom and amazon

• Preparing insightful analysis, summarized in compelling reports, to provide ongoing delivery of insight to brands, from vendors, innovations, competitors (…)
• Develop & maintain performance dashboards for ongoing optimization by media and performance teams
• Routinely collaborates with the media team to arrive at recommendations supported by data and analytics
• Work with internal and external groups ((Wavemaker, Labelium, Trading desk, Ad ops, brands) on the development of performances dashboards & processes
• Work with the CRM & trading desk teams to see how to better manage, collect and use the CRM & 3rd parties datas
• Development of e-com strategy across all brands working closely with digital managers and e-com team
• Branded e-com (Lux and active cosmetic brands)
• Amazon (among all brands)
• Other retailers (CPD)
• Best in class strategic framework for how we approach channels across category
• Leverage learnings from campaigns to develop framework for how we approach ie. YouTube, social
• Market Understanding
• What is new
• What is the competition doing
• Leverage the planners in proposing relevant opportunities
• Monitoring
• Test & learn to be across all brands
• Work on how to automate it