Digital Marketing Administrator

at  Taylor Rose

SEO:

• Assist in optimising website content for search engines
• Monitor website analytics and make recommendations for improvement
• Analytics:
• Track and analyse website and marketing campaign performance using tools like Google Analytics
• Generate reports and insights to inform future marketing strategies
• Administrative Tasks:
• Manage and maintain our digital marketing tools and platforms
• Assist with marketing research and analysis
• Provide general administrative support to the marketing team
• Stay up-to-date with industry trends and best practices
• Assist with scheduling and reporting

REQUIRED SKILLS AND QUALIFICATIONS:

• Strong understanding of digital marketing principles
• Excellent written and verbal communication skills
• Proficiency in content management systems
• Experience with email marketing platforms (e.g., Mailchimp)
• Knowledge of analytics tools (e.g., Google Analytics)
• Understanding of digital marketing tools (e.g., SEMrush)
• Strong attention to detail and organisational skills
• Ability to work independently and as part of a team
• A passion for digital marketing with a desire to learn and a creative mindset
• Experience with SEO
• Certification in digital marketing or related fields
• Minimum 1 years’ experience in digital marketing

• Content Management:
• Write blog posts, articles, and other content for our website and other digital platforms
• Assist in creating visually appealing graphics and videos for social media and other marketing materials
• Create, edit, and publish engaging content across multiple platforms (website, blog, social media)
• Manage content calendars and ensure timely delivery of content
• Optimise content for SEO and user experience
• Email Marketing:
• Assist in developing and executing email marketing campaigns
• Manage email subscriber lists
• Build and maintain email lists
• Track and analyse campaign performance