Digital Marketing Analyst

at  Anthony Nolan

We’re Anthony Nolan. We’re here to uncover the answers inside us. Answers for people with blood cancer and blood disorders. Answers that will not only improve lives today but save them tomorrow.
By uniting people and science, we’re growing our world-leading stem cell register, so everyone who needs a transplant, can find their lifesaving match. We’re currently giving four people a day another chance to live.
Driven by patients, backed by stem cell donors, and powered by science, we won’t stop until we’ve unlocked the cures, treatments and transplants that will transform the future for more patients. And together, we can reach the remarkable day where every patient who needs us can not only survive, but thrive.
If you’re inspired by this vision, and feel you have the skills and experience we need to help achieve it, we’d love you to join our lifesaving team.
We are looking for a Digital Marketing Analyst to join our Marketing team.

JOB SUMMARY:

You will provide support to our paid digital activity by providing meaningful, actionable insight into the motivations, expectations and behaviour of Anthony Nolan’s supporters through monitoring, tracking, analysing and reporting on marketing performance across the business.
You will be instrumental to improving our data-led decisions, to boost customer engagement and conversions, lower cost of acquisition, increase supporter life-time value to achieve our goals, and ultimately help save the lives of people with blood cancer and blood disorders. You will build and maintain an evolving suite of Power BI marketing reports.

WHAT’S IN IT FOR YOU?

• A competitive salary
• 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24-hour Employee Assistance Programme
• A stimulating work environment full of opportunities to learn and develop
• Life Assurance of four times annual salary
• Travel season ticket loan, Cycle to work Scheme
• And more! (further details on our Life at Anthony Nolan page)
  Please check out the full job description here, and you can read more about what to expect on the Our recruitment process page.

These include but are not limited to:

• Manage, develop and enhance KPIs and reporting on paid digital activity across our youth, fundraising and commercial audiences.
• Use data visualisation tools such as Power BI and Google Looker Studio to tell stories with our data.
• Provide benchmark data and best practice research, comparing our performance to external sources
• Implement and manage website tracking in Google Tag Manager to monitor user behaviour and optimise conversions.
• Work with the data and tech teams to bring together zero, first, second and third party data so we can gain real insight in the long term effectiveness and lifetime value of our marketing activity, and discover opportunities.