Digital Marketing Analyst (Remote US)

at  McKesson

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
The Digital Marketing Analyst is responsible for tracking, analyzing, and reporting key performance indicators (KPIs) for digital marketing activities, providing actionable insights to optimize marketing efforts. The role involves developing methodologies to measure ROI for digital campaigns, managing ad-hoc initiatives to enhance marketing support, and collaborating with colleagues and practice marketers to develop and execute digital strategies that drive patient engagement.
The analyst will also focus on SEO strategies, website usability improvements, and demand generation through organic and paid campaigns. Additionally, the role includes managing reputation through review monitoring, email solicitation campaigns, and developing performance reports with actionable insights. As a digital marketing expert, the analyst will educate stakeholders on best practices, trends, and innovative tactics in digital marketing.

EDUCATION

Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

CRITICAL SKILLS

• 4+ years of experience in digital marketing, preferably in a healthcare or oncology setting.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Blueprint, Hubspot, SEMrush, MailChimp, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Knowledge of SEO best practices and experience with SEO tools.
• Experience with reputation management and online review platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Detail-oriented with a strong focus on quality and accuracy.

PREFERRED SKILLS

• Experience with UX design and user testing.
• Knowledge of HIPAA regulations and compliance in digital marketing.

PHYSICAL REQUIREMENTS

• Large percent of time performing computer-based work is required.
• Travel 25%
  We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson’s pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.