Digital Marketing and Content Executive

at  Poundland

SKILLS AND KNOWLEDGE…

To excel in this role, you’ll need:

• Experience: Experience in a similar role, preferably within e-commerce or retail.
• Technical Expertise: Proficiency in Adobe Suite (Photoshop, InDesign, Illustrator), CMS platforms, and email marketing tools.
• Digital Marketing Insight: Knowledge of SEO, social media platforms, and campaign optimisation.
• Creativity and Analytics: A flair for content creation combined with a data-driven approach to decision-making.

ABOUT US…

Since our humble beginnings in 1990, Poundland has evolved into a retail powerhouse with over 850 stores and nearly 17,000 dedicated colleagues across the UK and Republic of Ireland. The addition of Dealz in 2011 further solidified our presence, enabling us to reach millions of customers with our unparalleled value offerings.
At Poundland & Dealz, we don’t just offer products at unbeatable prices; we cultivate an environment where every colleague can thrive and contribute to our mission of providing amazing value to millions of customers.
Our commitment to excellence, inclusion, and sustainability forms the foundation of our culture, empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve. Our behaviours and the hard work, commitment and passion of our wonderful colleagues make it all possible.
We like to keep things simple, so we have just three behaviours that lie at the heart of everything we do and keep us on track. They are Love our customers, Care for our colleagues, and Protect the Pounds and Euros. By living our behaviours every day, we’ve created a land that is fun, friendly, and full of surprises—a place where our people can truly be the best versions of themselves

YOUR IMPACT AND RESPONSIBILITIES…

As a Digital Content Executive, you will:

• Design and create visually engaging, on-brand content for various marketing channels.
• Manage and update website content via a CMS, using Google Analytics to optimise performance and produce insightful reports on key metrics.
• Write SEO-friendly blog content to support search marketing strategies.
• Assist in designing, building, and scheduling weekly marketing emails aligned with the activity calendar.
• Optimise automated email programmes to enhance customer loyalty and experience.
• Collaborate with the Social Media Manager to develop innovative ideas and content for digital campaigns.
• Conduct competitor reviews to identify emerging marketing trends.

To excel in this role, you’ll need:

• Experience: Experience in a similar role, preferably within e-commerce or retail.
• Technical Expertise: Proficiency in Adobe Suite (Photoshop, InDesign, Illustrator), CMS platforms, and email marketing tools.
• Digital Marketing Insight: Knowledge of SEO, social media platforms, and campaign optimisation.
• Creativity and Analytics: A flair for content creation combined with a data-driven approach to decision-making