Digital Marketing and Customer Analyst

at  North East Lincolnshire Council

GET TO KNOW US BETTER

Check out our Council Plan and read about all of the exciting new developments we have in the pipeline.
North East Lincolnshire Council is committed to being an inclusive employer, where equality and diversity is recognised, celebrated, and embodied throughout the organisation, becoming a workforce that represents all.
We regularly review data to ensure our recruitment processes are fair, transparent and promote equal opportunities for all. We also have an in-house Equalities Champions Group that works to promote and embed inclusivity in the workplace, helping us identify areas where we can take positive action, and make the organisation a safe space for colleagues to feel connected.

OUR PURPOSE

Insights were established to help North East Lincolnshire Council to make evidence based decisions on data and engagement. This is an excellent opportunity to join the team as a Digital Marketing & Customer Analyst.

YOUR ROLE

The Digital Marketing and Customer Analyst will play a crucial role in optimising our digital presence, enhancing customer experiences, and driving data-informed decision-making. In your day-to-day role, you will be using your expertise to build and develop our brand strategy, adapting data driven strategy. You will be analysing trends/patterns and historical web data, to connect content to users needs and hitting their social media.
In addition, you will be gathering feedback from service users and customers, providing analysis and recommendations. Supporting embedding the new approach to prioritise ‘discovery’, in the initial stages of projects.