Digital Marketing Assistant

at  F Ball and Co Ltd

DIGITAL MARKETING ASSISTANT

We have an exciting opportunity for a Digital Marketing Assistant to join our busy marketing team. Responsible to the Marketing Communications Manager and working closely with the Digital Marketing Officer you will be responsible for the implementation of digital marketing activities and supporting the wider marketing team across all projects to help deliver the overall business objectives.

KEY SKILLS/EXPERIENCE

• Demonstrable digital marketing experience (minimum 2-3 years), ideally within a B2B environment.
• Good understanding of SEO, PPC, Google Analytics and Google Tag Manager
• Competent in the use of web-based e-mail marketing packages and Wordpress
• Knowledge and experience of graphic design packages such as InDesign, Illustrator, Photoshop or Canva would be advantageous.
• Experience of Salesforce or similar CRM system desirable but not essential.
• Proficient in MS Office and social media management tools.
• Excellent organisational skills and ability to manage project timelines.
• Effective communication and analytical skills are essential.
• Ability to work on own initiative and as part of a team.
• Self-motivated, problem solver with a desire to further develop skills.

• Support the Digital Marketing Officer with creating and scheduling of digital content including e-mail marketing campaigns, managing content across our social media accounts and updating the company website
• Implement PPC campaigns, including Google Ads, and analyse/report on results
• Use analytics tools to continually measure and report on effectiveness of digital marketing channels, providing recommendations for improving performance
• Ensure SEO best practice across all digital communications to optimise our online presence and drive traffic to our website
• Utilise Salesforce and Pardot to automate and streamline e-mail campaigns and track performance
• Analyse online customer behaviour to identify opportunities to improve the customer journey and increase brand loyalty
• Record and analyse customer/sales information within the company CRM system and utilise data to create customer profiles and target lists for marketing campaigns
• Assist with the distribution of internal communications via the use of digital signage software
• Support the export sales department with creation of digital and printed marketing collateral in line with regional business plans
• Undertake market and competitor research as required
• Assist in the organisation and execution of various projects undertaken by the marketing department
• General marketing administration and other relevant duties as required