Digital Marketing Assistant

at  Luminate Education Group Business Support

About the Role
This role supports the delivery of digital marketing activity for Luminate’s HE brands (Leeds Conservatoire and University Centre Leeds), across a range of areas including web, social media, digital content, CRM and email marketing.
The role provides support for the Digital Marketing Team, as well as providing excellent service to prospective students through our digital enquiry channels.
This role works closely with colleagues both within the department and across both Leeds Conservatoire and University Centre Leeds, as well as engaging with our community of current students, prospective students and graduates.

What You Will Do

• Under the guidance of the Digital Manager and wider Digital Marketing Team, assist as needed in delivery of digital marketing activity for Luminate’s HE brands (Leeds Conservatoire and University Centre Leeds)
• Act as the lead for student recruitment enquiries across channels including email, social and CRM, ensuring every enquirer receives excellent customer service and accurate responses. Continually seek ways to optimise enquiry processes, including developing and maintaining enquiry templates, checking all colleagues are responding in SLA time, ensuring colleagues have completed relevant training, liaising with other departments to answer complex enquiries, developing and maintaining a knowledgebase of frequently asked questions.
• Maintain up to date collections of student, alumni and student profiles for both institutions, seeking to continually add new and update existing profiles, especially in underrepresented areas.
• Assist Website Manager in the creation and maintenance of web-based content, ensuring best practice for accessibility and SEO is followed.
• Assist Digital Marketing Executive with the organic social media profiles for Leeds Conservatoire and University Centre Leeds, posting scheduled content, creating social images/graphics, writing captions, sourcing images, proofreading others’ content and conducting ongoing community engagement.
• Assist CRM Executive with creation of email and SMS marketing campaigns and administrative tasks related to CRM and our auditions platform, including tasks related to event management, audition management and data management.
• Assist Digital Content Producer with administrative tasks such as booking locations for shoots, liaising with participants and gathering consents.

About You

• Experience of creating digital marketing content for web, social media and/or email
• Experience of providing customer service and/or handling enquiries
• Excellent communication skills, with ability to communicate effectively with both external customers and internal colleagues
• Excellent copywriting/editing skills, with ability to consistently produce accurate, concise and grammatically-correct written content tailored to purpose
• Good technical skills, with the ability to quickly learn new tools and software (e.g. social media scheduling tools, CRM systems, image creation software, web content management systems)
• Excellent attention to detail
• Good organisational skills
• Drive to continually improve processes

About Us
Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.
We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.
As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.
Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.
Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

• Under the guidance of the Digital Manager and wider Digital Marketing Team, assist as needed in delivery of digital marketing activity for Luminate’s HE brands (Leeds Conservatoire and University Centre Leeds)
• Act as the lead for student recruitment enquiries across channels including email, social and CRM, ensuring every enquirer receives excellent customer service and accurate responses. Continually seek ways to optimise enquiry processes, including developing and maintaining enquiry templates, checking all colleagues are responding in SLA time, ensuring colleagues have completed relevant training, liaising with other departments to answer complex enquiries, developing and maintaining a knowledgebase of frequently asked questions.
• Maintain up to date collections of student, alumni and student profiles for both institutions, seeking to continually add new and update existing profiles, especially in underrepresented areas.
• Assist Website Manager in the creation and maintenance of web-based content, ensuring best practice for accessibility and SEO is followed.
• Assist Digital Marketing Executive with the organic social media profiles for Leeds Conservatoire and University Centre Leeds, posting scheduled content, creating social images/graphics, writing captions, sourcing images, proofreading others’ content and conducting ongoing community engagement.
• Assist CRM Executive with creation of email and SMS marketing campaigns and administrative tasks related to CRM and our auditions platform, including tasks related to event management, audition management and data management.
• Assist Digital Content Producer with administrative tasks such as booking locations for shoots, liaising with participants and gathering consents