Digital Marketing Associate

at  Perrigo

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

DESCRIPTION OVERVIEW

We are looking for a Digital Marketing specialist who will be supporting the Digital Marketing team through an array of projects around content, analytics, tagging, SEO, e-retailer, Website implementations across our multiple brands.
You must be results driven, creative, organised, love data and be passionate about improving insight and performance.

EXPERIENCE REQUIRED

• University Degree in relevant field and typically a minimum of 1 year work experience required
• Excellent interpersonal skills, verbal and written communication.
• Attention to detail
• Organisational skills and ability to multi-task.
• Project management skills and ability to deliver on time.
• Highly motivated, confident, resilient and positive attitude.
• Passion for digital and online media.
• Analytical mind to analyse data and metrics and translate insight into actionable strategies.

Digital Media

• Facilitate SEO strategy execution in support of brand strategies and objectives
• Responsible to report on SEO performance, KPIs and relevant metrics to showcase agency’s work and optimisations
• Be able to analyse our Digital media campaigns and recommend how to improve performance
• Become a key contact and facilitator for both our agency and internal stakeholders to drive and implement Digital marketing excellence across the board.
• Support the team with UTM tagging creation and implementation.

Digital Shelf Content

• Support and facilitate implementation of Digital Shelf content, working closely with the Content Senior Manager
• Be proactive on identifying content gaps and driving projects to rectify, implement and measure project success

Web & Analytics

• You will engage with a variety of data sources that you will need to understand to build actionable recommendations for the team (think GA4, Amazon Advertising, IRI, Shopper data, Profitero)
• Work closely and collaboratively with local and Global stakeholders to ensure our web assets are up to date.
• Analyse digital data to identify trends and insights that can inform marketing strategies and tactics
• Collaborate with team members to drive the collection, integration, and analysis of data from various sources, including web analytics, social media, email marketing, and advertising campaigns
• Develop and maintain data dashboards and reports that effectively share insights to stakeholders
• Conduct regular analysis of website traffic, engagement metrics, conversion rates, and other key performance indicators to identify areas for optimisation
• Provide recommendations for improving owned assets user experience based on analytics
• Monitor and report on industry trends related to digital marketing, analytics, and consumer behaviour