Digital Marketing Associate

at  Syngenta Crop Protection

Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.
Job Description
As a Digital Marketing Associate, she will play a key role in supporting the development and execution of digital marketing strategies to drive brand awareness, customer acquisition, and engagement. She will work closely with the Digital team and the cross functional teams - Marketing, TMD, and Sales to implement various digital campaigns, analyse performance metrics, and contribute to the overall online presence and business delivery.

KNOWLEDGE, EXPERIENCE & CAPABILITIES

Data-Driven Decision Making – should be able to utilize analytics from various online sources, ie. Meta, Emplifi and use it as guide for content creation and, to track and interpret campaign performance, customer behavior, and website metrics.
Innovative Thinking – communicate creatively, can create novelty, can push relevant content to audience.
Ethical and Responsible Marketing – should be up to date with rules on privacy, copyright, AI and other new technologies
Digital Marketing Fundamentals – Basic understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, content marketing, and online advertising.
Content Creation and Management - Ability to create and manage digital content across various platforms, including websites, social media, and email, with a focus on engaging and converting target audiences.
Social Media Management - Experience in managing social media platforms, creating social media strategies, and leveraging social media for brand awareness, engagement, and lead generation.
Paid Advertising - Experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads, social media ads, and display advertising.
A/B Testing and Conversion Rate Optimization (CRO) - Knowledge of A/B testing methodologies and CRO techniques to optimize digital marketing campaigns and improve conversion rates.

CRITICAL KNOWLEDGE

Understanding of Digital Marketing Trends - Awareness of emerging digital marketing trends, technologies, and best practices to stay ahead in the dynamic digital landscape.

CRITICAL EXPERIENCE

At least one year of experience in handling above specified roles and capabilities.
Additional Information
In Syngenta we recognize that diversity and inclusion is important to our business. We embrace the unique perspective and capabilities of our employees, which will help us continue to drive innovation and achieve our business goals. Our culture enables us to create an environment of involvement, respect and connection with the communities where we operate - benefitting individual employees and the company

• Content Creation and Management:
• Lead creating Digital Campaigns for all relevant digital platforms, primarily Social media, SMS, Tiwala, and Cropwise.
• Influence FF to submit needed assets on time
• Manage content calendars and ensure timely publication of content across digital channels.
• Social Media Management:
• Help manage and grow the company’s social media presence by creating and scheduling posts, engaging with the audience, and monitoring social media analytics.
• Be open to exploratory projects like Influencer Marketing and other relevant trends
• Ensure inquiries are responded to on a timely manner.
• Data Analysis and Reporting:
• Utilize analytics tools like Emplifi and Meta to track and report on the performance of digital marketing efforts, providing insights and recommendations for optimization.
• Digital Advertising Support:
• Lead the creation and management of digital advertising campaigns across various platforms, primarily Meta.
• Collaboration and Coordination:
• Work closely with cross-functional teams to ensure alignment and consistency across digital marketing initiatives.
• Other Digital Marketing Initiatives:
• Help with innovative digital marketing solutions fit for Syngenta
• Pro-actively assess other digital marketing strategies that can be tested for Syngenta
  Qualifications