Digital Marketing & Communications Specialist

at  Trinity Western University

SKILLS AND ABILITIES

• Demonstrated experience in Salesforce and Marketing Cloud (CRM and communication platforms)
• Experience in optimizing email and landing page content and user funnels
• Experience with A/B and multivariate experiments
• Proficiency in copywriting and editing for marketing and communications campaigns
• Strong organizational and analytical skills with a strong attention to detail
• Problem-solver with demonstrated critical thinking ability to meet goals
• Ability to execute within established process and framework but able to innovate
• Calm demeanor with a bias for action and taking the initiative to ensure results

EDUCATION:

Bachelor’s degree, diploma, or equivalent experience in Business, Marketing, Communications or English

EXPERIENCE:

• 2-3 years of digital marketing or copywriting for digital platforms
• Experience with Salesforce and Salesforce apps (e.g., Marketing Cloud, Enrollment Rx), an asset
• Experience with project management and marketing automation platforms, an asset
  Duties and responsibilities that do not constitute a major change may be added, deleted, or changed at any time at the discretion of the supervisor either orally or in writing

The Specialist, Digital Communications, advances the mission and vision of Trinity Western University by creating positive and generative marketing and communications campaigns aimed at driving audience engagement across the University’s many digital communication channels.
As the tactical champion of our marketing and communications campaigns, funnels, and workflows, this individual creates, deploys, tracks, and optimizes marketing and communications campaigns for a variety of different audiences on behalf of departments and areas across the institution.