Digital Marketing Coordinator

at  Live Nation

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

THE ROLE

Artist management firm seeking a dynamic candidate to support our marketing team in the planning, creative development and execution of strategic marketing initiatives during album and tour cycles. Digital Marketing Coordinators build off the creative vision and strategic goals for the project, by drafting and managing social media calendars, building out digital activations and producing creative. The position sits within Vector’s cross-functional marketing team, which provides in-house capabilities such as label services, event management (experiential and activation), photo & video content (creation, production and programming), social media management , DSP relations, analytics, direct to consumer campaigns, e-commerce, merchandising, business development (licensing, promotional & sponsorship) tour marketing and VIP programming.

WHAT THIS ROLE WILL DO

• Contribute to and work to fully u8ndersatnd strategic plan for album/tour; ideate and plan promotional drivers; create elements that bring the plan to life across key marketing channels.
• Collaborate with internal marketing team, artists and managers to develop social and content plans focused on brand/community building, new music and live events.
• Develop creative assets for multi-channel campaigns optimized for each platform (social media, DSPs, ad networks, etc.).
• Graphic Design
• Develop, design or edit still or animated graphics, logos, album creative elements, social graphics, direct marketing materials, advertising and other promotional materials.
• Video editing of short form and promotional content
• Assembling raw footage to follow a trend, script, outline or treatment
• Utilize popular transition effects, on screen text/graphic best practices, use of trending sounds
• Copywriting
• Copywriting on behalf of artists and organize posting schedule via Notion calendar
• Research and monitor industry, lifestyle and social trends across all digital platforms