Digital Marketing Coordinator

at  Mad Mex

ABOUT US

Mad Mex is focused on one thing, making and sharing the world’s best burrito by being the Most Loved and Respected Mexican Food Brand. With over 70 Restaurants across Australia (and an epic growth pipeline), we’re driven by our passion to share the food and culture of Mexico with our customers every day.

SKILLS & EXPERIENCE:

• 2-3 years’ experience in a similar role or agency. Whether that be a creative agency, SEO, digital or had relevant industry experience from university internships.
• Understanding of direct-to-consumer marketing
• Strong drive to learn and develop new skills
• Proficient time management and organizational skills
• High attention to detail with proofing own work
• Ability to work autonomously and collaboratively within a team
• Strong verbal and written communication skills
• A positive attitude towards wanting to grow both personally and professionally
• Ability to perform in a fast paced, dynamic environment
• Ability to think laterally and generate innovative solutions to problems

ABOUT THE ROLE

The Digital Marketing Coordinator will be responsible for managing and driving value from Mad Mex’s digital and CRM channels. They will also support on running Mad Mex’s ‘Mad Members’ loyalty offering.

Key responsibilities include:

• Driving growth and providing value to the Mad Members loyalty base. This will involve creating seamless digital user experiences from in-restaurant to app and website.
• Manage end-to-end CRM communications for local area marketing to national campaigns and more.
• Responsible for the development of user journeys to create personalised and timely communications to customers.
• Analysis and setup of delivery campaigns, includes providing recommendations to restaurants on the most suitable campaigns to go to market for their customers.
• Monitoring website performance and actively making enhancements to ensure optimized performance.
• Responsible for implementation and analysis of digital media ads to drive new customer and new franchisee acquisition.
• Collaboration with third party agencies across all digital channels, including relevant internal teams.