Digital Marketing Coordinator- Year Round Full Time

at  Jackson Hole Mountain Resort Corporation

JOB DESCRIPTION

Position job Title: Digital Marketing Coordinator
Reports To: Digital Marketing Manager
Date Prepared: June 14, 2024
Department: Marketing
Classification: Year Round Full Time
FLSA Status: Non-exempt

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent years of on-the-job experience.

PREFERRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or Business.
• 2 years of previous Marketing experience.
• Previous experience in the ski industry.
• Professional photography and/or video portfolio.
• Previous experience with Redbooth, Basecamp, and Slack.
  Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

GENERAL PURPOSE

The Digital Marketing Coordinator works with the Digital Marketing Manager to ensure the right digital message is delivered at the right time, throughout all JHMR digital properties

ESSENTIAL FUNCTIONS

• Update website content on all JHMR domains to create the best information flow, user experience, accommodate changes, and ensure information is up to date and accurate.
• Assist Digital Marketing Manager in evaluating JHMR brand site by obtaining and analyzing user feedback and recommending changes in editorial policy and site design.
• Assist in web design and development process
• Monitor, update, and evaluate online store, including but not limited to:
• Most effective user flow through online store, using digital tools, test purchases and firsthand feedback.
• Update Jstore products, including images and product descriptions.
• Work with Digital Marketing Manager, RTP, and JStore staff to coordinate best practices for product setup.
• Assist with paid advertising campaigns on the Google display and YouTube Platforms
• Manage jacksonhole.com advertising units.
• Assist with the JHMR blog by writing blog posts to promote JHMR and events, and helping with blog layout, images, and editing of others’ blog posts.
• Maintain in-resort digital signs, ensuring correct and timely messaging.
• Work with Creative Director to obtain digital creatives for digital properties.
• Work with website developers to enhance the web user experience.
• Manage content and feed for JH Insider app and any other mobile feeds.
• Writing, editing and proofreading web content following best management practices for Search Engine Optimization (SEO).
• Regular SEO editing.