Digital Marketing Director

at  ZEMA Global Data US LLC

ABOUT US:

Zema Global Corporation is a leading B2B technology company focused on delivering innovative data management and analysis solutions that empower businesses to exceed their objectives. We are seeking a proactive and detail-oriented Digital Marketing Manager to join our team and drive our digital marketing efforts.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably in the B2B technology space.
• Strong understanding of digital marketing channels and best practices, including SEO, PPC, email marketing, and social media.
• Experience managing marketing technology stacks (e.g., CRM systems, marketing automation platforms, analytics tools).
• Proficient in data analysis and reporting, with strong analytical skills to drive data-driven decision-making.
• Excellent communication and project management skills, with the ability to manage multiple projects simultaneously.
• Familiarity with web development and design principles.

• Digital Strategy Execution: Develop and implement digital marketing strategies across multiple channels, including SEO, SEM, website hygiene, content marketing, email marketing, and social media.
• Tech Stack Management: Oversee the marketing technology stack, including CRM, marketing automation, analytics tools, and content management systems. Ensure all tools are integrated and utilized effectively to optimize marketing performance.
• Campaign Management: Plan, execute, and optimize digital marketing campaigns, monitoring performance and adjusting strategies to achieve KPIs and drive ROI.
• Content Development: Collaborate with content creators to produce engaging outbound strategies and Call To Action prompts.
• Data Analysis: Utilize analytics tools to track and analyze campaign performance, generating reports and insights to inform decision-making and strategy refinement.
• Lead Generation: Implement lead generation strategies to optimize the customer experience at every touchpoint.
• Cross-Functional Collaboration: Work closely with sales, product management, and other teams to ensure digital integration on messaging, product launches, and events.
• Industry Trends: Stay up-to-date with the latest digital marketing trends and technologies, making recommendations for new tools and tactics that can enhance our marketing efforts