Digital Marketing Excecutive

at  Creditspring

We are Creditspring, a fast-growing, FCA-regulated consumer credit company on a mission to enhance the financial stability and resilience of our customers. We provide tools that help people manage their finances more effectively, steering them away from high-cost, short-term credit options. Our diverse, well-funded team comprises professionals from 18 different countries, all passionate about building an impactful product. Following significant growth in 2022, we have ambitious plans to continue scaling our products and team at an exciting pace.
We’re a world-class, well-funded, diverse team that believes in the product we’re building and the service we’re providing for our members. We’ve grown significantly in the last 18 months and are now keen to expand our Marketing team to reflect that.

ABOUT THE ROLE

We are seeking a Digital Marketing Executive to support our growth team. This role is crucial in driving new customer acquisition through channels such as PPC, email, social, and referral marketing. The Digital Marketing Executive will work closely with the Senior Growth Manager, managing these core channels, running A/B tests, and optimizing campaigns to deliver results. They will also assist with weekly reporting and identify other opportunities for growth experiments.

KEY RESPONSIBILITIES

• PPC Campaigns: Manage the execution of our PPC strategy in collaboration with our external agency.
• Email Marketing: Plan and execute automated email campaigns to drive customer acquisition and engagement.
• Creative Coordination: Work with the content and design teams to develop compelling copy and creatives for campaigns.
• A/B Testing: Run A/B tests on email campaigns and other channels to identify best practices and optimize performance.
• Channel Exploration: Evaluate and test new communication channels to enhance customer acquisition efforts.
• Reporting: Deliver daily and weekly reports on key metrics across paid and organic marketing channels.
• Referral Strategy: Coordinate and execute promotional strategies for referral campaigns.
• Growth Experiments: Co-plan and launch growth experiments to identify new top-of-the-funnel sources for customer acquisition.