Digital Marketing Executive

at  Blue Iris Software Trading LLC

Job Title: Digital Marketing Executive
Location: International City Phase 2, Dubai
Work Schedule: 6 Days a Week

JOB DESCRIPTION:

We are seeking an experienced and results-driven Digital Marketing Executive to join our team. You will be responsible for planning, implementing, and managing our digital marketing strategies to enhance brand awareness, drive traffic, and generate leads. The ideal candidate will have a deep understanding of digital channels, analytics, and campaign optimization.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a digital marketing specialist or similar role.
• Expertise in SEO, SEM, social media management, and email marketing.
• Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling platforms.
• Strong understanding of content marketing and digital advertising strategies.
• Excellent analytical and problem-solving skills.
• Creative mindset with an eye for detail.
• Strong communication and organizational skills.

• Develop and execute comprehensive digital marketing strategies across various platforms, including social media, search engines, and email marketing.
• Manage paid advertising campaigns (Facebook Ads, etc.) to maximize ROI.
• Create, curate, and manage engaging content for social media and digital channels.
• Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations.
• Conduct keyword research and optimize website content for SEO.
• Collaborate with the design and content teams to create compelling visuals and copy for digital campaigns.
• Stay updated on industry trends and emerging digital marketing techniques.
• Build and maintain relationships with external vendors and partners as needed.