Digital Marketing Executive

at  CASA CONCETTO PTE LTD

Casa Concetto is seeking a competent, data-driven and analytical Digital Marketing
Specialist to join our team and play a pivotal role in driving revenue growth through strategic
digital marketing initiatives. You will be a master of multiple disciplines, crafting compelling
content (based on data and audience insights), optimising campaigns for maximum reach,
and analysing data to ensure every online effort fuels sales success.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 4+ years of experience in digital marketing with a proven track record of success in generating revenue through online channels.
• Strong understanding of SEO principles, PPC advertising techniques, and social media marketing best practices.
• Excellent content creation and copywriting skills (focused on clarity and information delivery).
• Proficiency in content management systems (CMS), analytics tools (e.g., Google Analytics), and social media management platforms.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams (sales, product development, customer service).
• Strong presentation skills to present marketing plans, data insights, and campaign results to stakeholders.
• A data-driven approach with the ability to analyze data and translate it into actionable insights.

1. Develop and execute comprehensive digital marketing campaigns across SEO,
   SEM, content marketing, social media marketing, email marketing, and paid
   advertising platforms to drive traffic to our website, www.casaconcetto.sg, and target
   our ideal audience of homeowners and design professionals interested in high-quality
   furniture and home decor.

2. Content Marketing:

• Create data-driven and audience-focused content (website copy, blog posts, social media posts, etc.) optimized for search engines.
• Conduct keyword research and competitor analysis to inform content strategy.