Digital Marketing Executive

at  Central Support Office

ABOUT YOU:

This is a role for an enthusiastic, resilient, self-starter with a passion for all things digital. Of graduate calibre, you can demonstrate some (2+ years ideally) relevant experience gained in a digital marketing role. Your experience to date may have been gained within an FMCG supplier, retailer or a marketing agency.

KEY SKILLS SHOULD INCLUDE:

• Good understanding of digital marketing concepts and best practices.
• Proficiency in using digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Strong organisational and multitasking abilities.
• Creative thinker with a keen eye for detail.
• Proactive and eager to learn.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Basic knowledge of SEO is an advantage but not essential
• Ability to travel as required to BRG Support Centre, our restaurants, new sites, or suppliers as required.

As the Digital Marketing Executive, you will be responsible for supporting digital marketing execution to drive Brand awareness, customer acquisition, and engagement across various online channels. Reporting to the Senior Digital Marketing Manager, you will be key to supporting how we leverage digital platforms to enhance guest experiences and achieve business objectives.

• Digital Marketing Strategy Execution: Support the execution of all digital marketing activity across all channels with the aim of driving new guest acquisition, increase frequency of visits and drive loyalty.
• Campaign Support: Support the execution and planning of all digital campaigns across multiple platforms including email, app and websites, working alongside the Senior Digital Marketing Manager to maximise customer loyalty and engagement across all Brands.
• Content Creation: Support the creation of engaging and relevant content for multiple digital platforms that is aligned to each individual Brand.
• Analytics and Reporting: Measure channel and campaign specific performance to optimize and improve our digital marketing efforts.
• SEO Support: Assist in implementing SEO strategies, including keyword research, on-page optimisation, and content updates.