Digital Marketing Executive

at  Close Brothers Group

OVERALL SUMMARY

At Close Brothers we look to recruit individuals from all different backgrounds and encourage you to apply even if you don’t tick every box. We celebrate diversity, promote inclusivity and are open to discuss flexible work options to help you balance your work and home life.
Join the B2B Marketing team at Close Brothers Invoice Finance (CBIF) where you will be involved in the development and delivery of integrated, multi-channel campaigns across a variety of our business areas.
Your role will also include advising on trends and new emerging media format and digital strategies to keep our marketing fresh and effective. You will need detailed experience of PPC and SEO, with strong analysis skills for better optimization and strategy. You will also create digital assets to use across our channels.

IT IS NOT ESSENTIAL BUT IT WOULD BE GREAT IF YOU:

• Have experience of working in the finance sector.
• Have experience of working in a multi-brand environment.
• Have the knowledge and experience working with Adobe Premier Pro.
• Have experience working in Google Analytics (GA4).
  We are an inclusive organisation and committed to ensuring our recruitment process is as accessible as possible to everyone. We will make adjustments for people who have a disability or long-term condition. If you need the job description or application form in an alternative format or would like to discuss the recruitment process with us, please email us at recruit.ssc@closebrothers.com or request a call back.

ABOUT US

At Close Brothers we support employees to balance their work life priorities and in this role you will be able to enjoy a mixture of hybrid working.
Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. At Close Brothers we provide financial support and advice to small businesses and individuals in the UK. Our purpose is to help the people and businesses of Britain thrive over the long term.
To find out more about Close Brothers, please visit our careers page: https://www.closebrothers.com/careers

• Review and develop the SEO strategy for company websites. Review keywords, including long tail and short tail keywords, to provide insight for securing strong SEPRs. Share updated strategy/report with marketing team.
• Implement changes based on the insights from the data gathered by MOZ and Google CWV to improve the SEO performance across the websites. Identify new ranking opportunities. Report technical health of websites.
• Create and deliver a Google Ads and a Paid Social strategy for the brand to increase awareness, engagement, clicks and drive inbound leads.
• Review and refine the target audiences, segments, keywords, bidding strategy and ad sets used across campaigns. Develop and deliver a quarterly summary report on key metrics and performance.
• Develop digital assets to be used across our social media channels, paid media campaigns and email campaigns. (videos - clips - animations - HTML5 ads).
• Work with the marketing team to deliver a seamless and cohesive digital experience for users across all our digital channels. (Email campaigns/Digital ads/Websites/Social channels).
• Undertake regular health checks of websites to identify improvements needed and implement changes to keep our websites optimised, improving the user experience, traffic, and conversions.
• Ensure that all Governance and Compliance requirements are adhered to and all reporting and reviewing activities required by the Regulatory Bodies are carried out to the standards required.