Digital Marketing Executive (Email/CRM Executive)

at  Intersport Elverys

JOB SCOPE:

We are looking for an ambitious, results-driven Digital Marketing Executive whose primary responsibility will be to drive our email, CRM and automation activity – from acquisition right through to retention.
Reporting to the Digital Marketing Manager, with a strong reporting line to our Head of Online, you will be equal parts creative and analytical – excited to generate new ideas to engage customers with email and to dig deep into the data and implement new workflows.

SKILLS EXPERIENCE:

• Degree in Digital Marketing, Marketing or Communications or a related field
• The ability to meet tight deadlines, multi-task and respond quickly to changing business demands
• Knowledge of email marketing platforms such Klaviyo, Mailchimp or Emarsys
• Commercial awareness. A Digital Marketing Executive must know his/her target market well and have the ability to create campaigns that grab the attention of customers.
• Top quality analytical skills. A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy
• Ability to use design applications such as Canva or Photoshop
• Excellent attention to detail
• Excellent copy-writing skills

As a Digital Marketing Executive, your main responsibilities will include, but are not limited to the following:

• Manage the scheduling, deployment and reporting of customer email campaigns on the Klaviyo platform.
• Manage and execute SMS campaigns.
• Plan and deliver email automations and work-flows to help retain existing customers, drive conversions and build brand loyalty.
• Proof-read emails for clarity, grammar and spelling.
• Come up with new creative email ideas and develop email A/B testing strategies.
• Brief the internal design team and follow this through to execution.
• Work closely with our Klaviyo account manager continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth.
• Work with the wider digital teams to identify optimal channels for acquiring new email subscribers via competitions, social media campaigns and other online and offline channels.
• Monitor the churn of new email acquisitions and test different promotions for driving conversions.
• Ongoing management and continued segmentation of our email database.
• Track the performance of emails KPI’s against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders.
• Support with blog and social media content
• Creation of online stock reports
• Develop and implement Klaviyo platform growth plan.
• Analysis of data to inform future email strategies and campaigns
• Forward plan and manage email marketing calendar.