Digital Marketing Executive, FT Professional

at  Financial Times

ABOUT US

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our welcoming, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

KEY SKILLS

• Technical Aptitude: Comfortable with systems and marketing platforms such as Salesforce, Marketo, and Google Analytics, or similar solutions - and able to adopt new technologies with ease.
• Data Savvy: Confident in interpreting campaign metrics and using data to craft tactical decisions.
• Proactivity: Identifies opportunities and addresses challenges before they become issues.
• Communication: Strong verbal and written communication skills, able to present complex ideas to various teams.
• Email Marketing: Experience in completing targeted email programs supporting key stages of the funnel, from awareness through to lead nurturing and acquisition.
• Paid Media: Familiar with B2B paid advertising standard methodologies and platforms.
• A/B Testing: Applies A/B testing principles to refine messaging and creative assets.

THE ROLE

The Digital Marketing Executive at FT Professional works closely with the product, customer, and regional marketing teams to raise awareness and drive demand for FT Professional solutions.
In this role, you’ll assist with day-to-day planning, creation, and execution of top-of-funnel digital initiatives—making sure our solutions reach the right audiences, at the right time, through the right channels. Working closely with cross-functional teams, you’ll translate plans into action and refine our marketing efforts, all while building your skills in a fast-paced B2B marketing environment.

RESPONSIBILITIES:

• Support the execution and optimisation of multi-channel digital campaigns (including paid and email) to elevate brand awareness and generate quality leads.
• Collaborate with marketing operations, product, and regional marketing teams to ensure seamless, timely delivery.
• Employ a test-and-learn methodology to refine marketing programs, demonstrating data-driven insights to improve performance.
• Monitor and evaluate campaign performance using Salesforce, Marketo, and Google Analytics, communicating regular insights to collaborators.
• Identify trends, recommend actionable improvements, and showcase the impact on KPIs
• Build and update landing pages and on-site content using the CMS to support digital campaigns. Ensure optimal user experience and lead-generation flows.